The LA Kings and Complex Networks' hit First We Feast series "Hot Ones" have teamed up to launch an exclusive merchandise collection, available Friday, March 19.
The LA Kings logo takes on a fiery new look by joining forces with "Hot Ones," the celebrity interview show with hot questions and even hotter wings. The limited-edition collection includes a jersey, apparel, accessories and a collector's hot sauce, featuring a reimagined design of the iconic Kings logo fused with a "dabbing" chicken to represent the show's The Last Dab hot sauce.
The full LA Kings x Hot Ones collection includes:
- A hoodie ($79.99)
- An adidas adizero jersey ($179.99)
- A New Era adjustable hat ($34.99)
- A New Era fitted hat ($34.99)
- A patch ($14.99)
- An exclusive LA Kings x The Classic hot sauce ($19.99)
Items can be purchased à la carte or in bundle packages at 9 a.m. PT / noon ET on Friday, March 19, at the Team LA Store and First We Feast SHOP.
As part of the partnership, the LA Kings - two-time Stanley Cup Champions - will also release a social series inspired by the "Hot Ones" spin-off "Truth or Dab," where Kings players will go head-to-head in a truth or dare-style interview. Players who plead the fifth will face the wrath of various iterations of The Last Dab-the final and hottest sauce in the "Hot Ones" gauntlet.
The series, featuring Kings players Blake Lizotte, Cal Petersen, Alex Iafallo and Mikey Anderson, will be unveiled next week and can be viewed on LAKings.com/HotOnes, and across the club's social media and YouTube channels.
"We are excited to announce this partnership and are thrilled to be the first NHL team to align with 'Hot Ones' in this unique collaboration," said Kelly Cheeseman, LA Kings Chief Operating Officer.
"We pride ourselves on seeking innovation, and this new relationship with Complex Networks is creative and fun. Complex Networks has built one of the biggest shows on the Internet, and we are confident that Kings and 'Hot Ones' fans alike are going to enjoy this one-of-a-kind merchandise while we also introduce our organization, our players, and the game of hockey to new fans."
This partnership marks the first sports merchandise collaboration for a Complex Networks series.
"We're always looking for ways to surprise and delight our fans, and 'Hot Ones' and hockey is an overlap we've been eager to explore in a creative way," said Chris Schonberger, General Manager of First We Feast at Complex Networks and "Hot Ones" creator.
"To do our first professional sports collaboration with a franchise as historic and iconic as the LA Kings is a pinch-yourself moment."
For more information, visit shop.firstwefeast.com and LAKings.com/HotOnes.