LOS ANGELES – The Los Angeles Kings, the 2012 Stanley Cup champions, were recognized with two awards as part of the 2012 PromaxBDA Sports Media Marketing Awards.
The Kings won for the following two awards in the following two categories:
DIGITAL AND SOCIAL MEDIA
BEST INTERACTIVE OR SOCIAL MEDIA CAMPAIGN
HOW @LAKINGS WON TWITTER AND THE STANLEY CUP
BEST PRE-GAME INTRODUCTION, OPENING OR HALFTIME VIDEO
LA KINGS - THE BLACK PARADE
The event took place last night at Capitale in New York City. PromaxBDA honors the best and brightest in sports media marketing, promotion and design as part of the annual show. Winners are recognized for their outstanding promotion, marketing and design work over the last year in the Sports Media market.
“We are extremely pleased to be recognized for our creative and innovative work in both our social media and game presentation,” said Kings Vice President of Marketing, Jonathan Lowe. “We continue to seek out new ways to connect with, inspire and engage our fans whether they are following us online or at our games. Our internal team of Danny Zollars, Dewayne Hankins and Pat Donahue deserve recognition, along with BASE Productions for their outstanding production work on our pre-game introduction video. Also, a special ‘thank you’ to Jonathan Block-Verk at Promax BDA, his staff and the of all the judges who considered our submissions.”
“It was important for us to capture the emotion of this Stanley Cup moment in our pre-game intro. Having our fans see images of our players as children, striving for their one dream to win The Cup. The emotion was what carried this video and made it so compelling,” said Danny Zollars, Kings Sr. Director of Game Presentation. As it relates to our award on social media activation, Dewayne Hankins, Kings Director of Digital, said the following: “We strongly believed that to do Twitter correctly, we needed to inject some personality. We found a voice that Kings fans -- and fans of opposing teams -- wanted to engage with. This creative use of Twitter created an overall positive image of our franchise, while creating some manageable controversy along the way.”
Last month the Kings were awarded with the BEST MOBILE ENTERTAINMENT FOR SPORTS award as part of the 2012 Mobile Excellence Awards.