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Kings to Release Commercial Spot

by Staff Writer / Los Angeles Kings
The Los Angeles Kings will unveil for the first time their 2009-10 TV Spot this Sunday, Sept. 20, exclusively on, the club’s official website. Entitled “Pride=Passion=Power…We’re Here to Play Hockey,” the spot can be seen for the first time in two days beginning at Noon (PT) on a specially designed splash page at

A teaser of the spot -- which features seven Kings players including Kings captain Dustin Brown, assistant captain Anze Kopitar and new Kings defenseman Rob Scuderi – can be seen now by clicking below:

The spot will be released locally beginning Monday as the Kings begin the TV and radio portion of their 2009-10 mass media Marketing Campaign. This year’s initial Kings radio spots play off of the TV spot.

“We believe our fans will appreciate the opportunity to get a behind the scenes look at the dedication our players are putting into preparing for this highly-anticipated season,” said Kings Senior Vice President, Business Operations/Chief Marketing Officer Chris McGowan. “This spot clearly shows where we all believe our team is headed which is the collective mentality of the entire organization.”

Check back to next week to see a Kings Vision behind the scenes feature of the filming of the spot, which was shot at the Toyota Sports Center in El Segundo and on the beach in Playa del Rey.

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