“We are encouraging our fans to ‘grow one for the team’ during these Playoffs,” said Kings President, Business Operations Luc Robitaille. “Like wearing black to our games during the postseason, the Beard-A-Thon is yet another fun way to support our team. Kings fans have always shown their passion for the team and now they have a great opportunity to show their loyalty to the team while raising money for a great cause.”
To view a special Kings Vision video on this initiative, click here
To play a special Kings Beard-A-Thon game – It’s The Weird Beard Game -- click here
Participants in the Kings Beard-A-thon can invite family, friends and business associates to pledge their playoff beards. By joining the Kings Beard-A-thon, fans pledge to maintain their beard as long as the Kings remain in the playoffs. Fans who are unwilling or unable to grow playoff beards can also pledge their favorite Kings player.
As an added incentive, the Kings fan who raises the most money will win lunch with the faces of the Kings Beard-A-Thon – Matt Greene
, Jarret Stoll
and Michal Handzus. Additionally, all donations to the Kings Beard-A-thon are tax deductible.
For more information, or to enroll in the Kings Beard-A-thon, visit LAKings.com/beardathon. The Playoffs begin next week (first round schedule slated to be announced tomorrow).
About the Playoff Beard
A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the tradition was started in the 1980s by the four-time Stanley Cup Champion New York Islanders. In recent years, other sports and other players have claimed the playoff beard tradition, but it is ultimately a hockey tradition, and always will be.
About Kings Care Foundation
The Kings Care Foundation, the Los Angeles Kings award-winning children's charity provides in-kind and monetary support for the Los Angeles community. Since it's inception in 1996, the Foundation has contributed over $5 million to local charities supporting youth causes thanks to private donors and fundraising efforts which include the Los Angeles Kings Bud Light Golf Tournament, Kings Camp, Tip-A-King, Game-Night Silent Auctions and In-Arena messages.
In August 2009, the Kings Care Foundation proudly announced a $500,000 commitment to the Blood Donor Center at Childrens Hospital Los Angeles. The largest donation ever made by the Foundation will serve to increase the much needed collection of life-saving blood for the most seriously ill and injured children at CHLA through the LA Kings Bloodmobile.