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Kings Officially Change Colors; Set to Introduce New Road Jersey During Hockey Fest

by Staff Writer / Los Angeles Kings

New Look Kings

LOS ANGELES – Beginning this season the Los Angeles Kings will officially make the following changes as it pertains to team colors and uniforms, the team announced today:
  • The Kings’ official team colors change to black, silver and white.
  • The Kings’ primary home uniform switches to the black-silver-and-white uniform the club has worn as an alternate jersey the last two seasons.
  • The Kings will wear a newly-created white version of this jersey for all road games this season. 
Said Kings President, Business Operations Luc Robitaille: “There was an overwhelming sentiment from our fans and from our players that has led us to this change.  Our fans really like the late 80s and early 90s era Kings uniforms which are very similar to this uniform.  As a player, the colors give you an attitude and an edge.  Dean Lombardi and I talked a lot about it with the players and they love it.  We feel our fans believe in it as well.”

The Kings’ new road jersey -- will be publically worn by Kings players for the first time on Sunday, September 11, at STAPLES Center during LA Kings Hockey Fest ’11 presented by Pizza Hut.

The Kings’ primary home jersey -- which prominently features “LA” on the jersey crest, has not been altered and will now be worn for most Kings home games – also reflects the club’s primary logo going forward.  The black-silver-and-white uniform is also the sweater Kings players wore during home games of the Stanley Cup Playoffs the last two seasons, and a silver stripe has been added to the player’s pants.

As part of the switch, the Kings’ former primary mark, a Crown featuring the color purple, now becomes the club’s alternate logo with one change – the Crown is now black and silver and features no purple.  The Kings will wear these jerseys (unaltered from a year ago) for select home games.

New Kings merchandise reflecting these changes and more will be available for sale at the Team LA Store at STAPLES Center as part of the day-long Hockey Fest event.  Also it will be sold exclusively at the store the following week through Sept. 18.

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