LOS ANGELES –
The Los Angeles Kings will launch an official LA Kings Mobile Application (“App”) sponsored by Verizon today, January 27. The app features daily news and updates along with the latest standings, schedule and an interactive roster. It also includes video features, gamification elements, podcasts, photo galleries, exclusive offers and more. In addition, the application will feature “Kings Vision RAW,” which brings users instant, behind-the-scenes video of Kings players and events - beginning with footage of Kings All-Star goaltender Jonathan Quick
’s travels and experience during NHL All Star Weekend, Jan. 26-29 in Ottawa, Ontario.
“Our priorities continue to revolve around providing quality and unique Kings content for our fans to consume,” said Kings President, Business Operations, Luc Robitaille. “This app will not only efficiently deliver content to our fans, but it will provide an engaging interactive experience between the Kings and our users, and also the ability to share information with other users.”
The Official LA Kings app will be powered by Mobile Roadie, the leading self-service mobile app platform, and includes the following features and more:
- Breaking news from www.lakings.com, www.lakingsinsider.com, the LA Kings on Tumblr and Facebook, and Bailey, the LA Kings mascot
- Transaction announcements
- Game-day lineups
- Interactive Roster, Scores and Schedule
- Updated Standings
- Feature content and updated news reports from LA Kings Insider, Rich Hammond
- Video content from the award-winning Kings Vision
- Kings Vision RAW
- Photo Galleries
- Fan Wall – live chat capabilities between fellow Kings fans/users
- Podcasts including Kings Talk
- Exclusive offers and promotions
The Official LA Kings app sponsored by Verizon is available now for a free download at the iTunes App Store. Next week it will also be available on the Android Marketplace. It can also be downloaded by visiting http://road.ie/LAKings.
“As Mobile Roadie is based in Los Angeles, we couldn’t be more thrilled to work with the LA Kings, a team in our own hometown. Our partnership with the LA Kings provides fans a brand new way to engage with their favorite team including the ability to watch behind-the-scenes video of players and events,” said Michael Schneider, CEO, Mobile Roadie. About Mobile Roadie
Mobile Roadie (www.mobileroadie.com) is a powerful self-service mobile app engagement platform that allows anyone to create a fully customizable iPhone or Android app in minutes. Apps created on the Mobile Roadie platform are professional, effective, and most importantly, drive fan engagement. Mobile Roadie powers over 2,000 apps with more than 15 million end users for brands worldwide including Katy Perry, Madonna, Taylor Swift, The Beatles, Linkin Park, Adele, P!nk, Bon Jovi, Avril Lavigne, Harvard Law School, Wynn Las Vegas, Dallas Mavericks, Washington Redskins, Miami Dolphins, San Diego Zoo, World Economic Forum and London’s Tech City. Mobile Roadie is headquartered in Los Angeles with offices in London.