NEW YORK / TORONTO (October 1, 2009) – To celebrate the start of the 2009-10 season, the National Hockey League® (NHL) and the National Hockey League Players’ Association (NHLPA) will host their annual Hockey Fights Cancer™ Awareness Month in October. The league-wide initiative includes numerous activities that involve all 30 clubs, players, management and fans - as well as the creation of Hockey Fights Cancer-themed merchandise - all with the goal of raising awareness and funds for this important cause.
During the month of October, each NHL® club will designate one home game as its Hockey Fights Cancer Awareness Night. Collaborating with local and national cancer organizations, teams will promote cancer awareness and raise funds for hockey’s most important fight. Events will include on-ice presentations, 50/50 raffles, promotional giveaways, contests and discount ticket offers. Arena suites and tickets will be donated to Children’s Hospitals and cancer-affiliated programs and young patients will be involved with in-game opportunities - including rides on the ice resurfacer, puck-drops, radio booth visits and player meet-and-greets. There also will be on-line, live and silent auctions of signed items including helmets, sticks, jerseys and other team merchandise. Several clubs will continue to promote awareness by participating in local hospital visits and fundraising runs and walks. Last year’s efforts raised more than $600,000 in support of Hockey Fights Cancer.
Lavender, which represents awareness for all cancers, is once again the designated color for this year’s initiative and will be worn by the hockey community throughout October. Members of the hockey family - including NHL coaches, broadcasters and team personnel - will wear a commemorative Hockey Fights Cancer tie at games in October. The lavender striped tie features an embroidered Hockey Fights Cancer logo and is manufactured by Thomas Direct Sales, Inc. Also, in support of this initiative, all NHL players will wear a Hockey Fights Cancer™ decal on their helmets during all regular-season games in October.
Additional one-of-a-kind apparel has been created to support Hockey Fights Cancer, including a lavender ladies’ scarf by Thomas Direct Sales, Inc, which features a Hockey Fights Cancer symbol and puck pattern throughout and the Hockey Fights Cancer logo at each end. Ladies’ and men’s Hockey Fights Cancer team-specific caps also will be available. The ladies’ lavender garment-washed cap, designed by New Era, features a team logo on the front and an embroidered Hockey Fights Cancer logo on the side. The men’s cap is Reebok’s official 2009-10 Draft Day cap with the Hockey Fights Cancer embroidered patch on the side.
New to this year’s collection of merchandise is the NHL® Dream Capsule® by UPI Marketing and Hockey Fights Cancer™ men's and ladies’ t- shirts by Old Time Sports, Inc. The NHL® Dream Capsule is an interactive fashion accessory which enables the owner to create his or her goals and dreams, write down those dreams, insert them into the NHL® Dream Capsule and wear the dreams on a daily basis. Each NHL® Dream Capsule is team-branded and can be worn as a necklace or used as a keychain. The Old Time Sports, Inc. t-shirts feature distressed team specific and Hockey Fights Cancer logos.
To further promote this initiative, the NHLPA and the NHL, together with Getty Images, NHL Images and Greystone Books, will publish Reflections 2009 - The NHL Hockey Year In Photographs. The third of an annual visual celebration series, the book chronicles the highlights and candid, behind-the-scenes images from the 2008-09 NHL season. Copies of the book, autographed by team captains, will be auctioned on nhlpa.com and nhl.com in October.
Hockey fans will be able to purchase the commemorative tie, scarf, caps, book, t-shirts and NHL® Dream Capsules at shop.nhl.com, team stores and the NHL Powered by Reebok store in New York City. In addition, the Dream Capsule will be sold exclusively at Loblaws Stores in Canada. A portion of the proceeds from the sale of all these products will benefit Hockey Fights Cancer™.
“Through Hockey Fights Cancer, the NHL family continues to build upon our long-standing tradition of addressing important social issues in North America and around the world,” said Kenneth Martin, Jr., Vice President of Community Affairs. “Collectively, we have raised more than $10 million to support cancer research and remain committed to helping find a cure for cancer. We encourage our fans, teams and players to join us in this fight and demonstrate that our Biggest Assist Happens Off the Ice.”
“The players and the entire hockey community continue to show dedication to this cause by joining forces in a powerful manner through Hockey Fights Cancer, seeking out a cure to an illness that unfortunately has impacted us all,” said Devin Smith, NHLPA Director, Marketing & Community Relations. “We anticipate the month of October being very successful in furthering our efforts to raise awareness.”
About Hockey Fights Cancer™ Hockey Fights Cancer™ is a joint charitable initiative founded in December 1998 by the National Hockey League® and National Hockey League Players’ Association. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America. The goal of Hockey Fights Cancer™ is to raise money and awareness for national and local organizations involved in cancer care and research. To date, Hockey Fights Cancer™ has raised more than $10.5 million. Hockey Fights Cancer™ is a component of The Biggest Assist Happens Off The Ice™, the National Hockey League’s® and National Hockey League Players’ Association’s social responsibility program that builds on hockey’s long-standing tradition of addressing important social issues in North America and around the world.
Below is a schedule of Hockey Fights Cancer Awareness Nights: October 9 Dallas @ CALGARY Florida @ CAROLINA
October 10 NY Islanders @ BOSTON Washington @ DETROIT Minnesota @ SAN JOSE Pittsburgh @ TORONTO
October 14 Nashville @ DALLAS
October 15 Tampa Bay @ OTTAWA
October 16 Philadelphia @ FLORIDA
October 17 Los Angeles @ COLUMBUS
October 20 St. Louis @ PITTSBURGH
October 22 Dallas @ LOS ANGELES Detroit @ PHOENIX
October 23 Carolina @ COLORADO Minnesota @ ST. LOUIS
October 24 Columbus @ ANAHEIM San Jose @ ATLANTA Nashville @ CHICAGO NY Rangers @ MONTREAL Florida @ PHILADELPHIA Dallas @ ST. LOUIS
October 25 Edmonton @ VANCOUVER October 26 Phoenix @ NY RANGERS October 27 Philadelphia @ WASHINGTON October 28 NY Rangers @ NY ISLANDERS
October 29 Detroit @ EDMONTON Ottawa @ TAMPA BAY Chicago @ NASHVILLE Buffalo @ NEW JERSEY
October 30 Toronto @ BUFFALO NY Rangers @ MINNESOTA