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Kings Go Back to Black for Playoffs

by Staff Writer / Los Angeles Kings
LOS ANGELES – The Los Angeles Kings will go “Back in Black” for the 2010 Stanley Cup Playoffs as the team will wear their popular Alternate Jerseys for all post-season games at STAPLES Center, the club announced today.  The Kings are also encouraging fans to go “Back in Black” for the remaining five games at STAPLES Center as the 2009-10 regular season comes to a conclusion.

Kings Jersey History

“The Stanley Cup Playoffs are a tremendous opportunity and the ideal setting for our fans to show everyone what the L.A. Kings already believe – our fans represent the most loyal and enthusiastic fan base in Southern California,” said Kings President, Business Operations Luc Robitaille.

“Kings fans are looking forward to the playoffs as much as anyone and we anticipate an incredible atmosphere at STAPLES Center before and during our games.  We have brought back our popular ‘Back in Black’ tradition as we feel it resonates strongly with our fans, and for our new fans we cannot wait until they get to experience, first-hand, what the Stanley Cup Playoffs are all about.”

For all Kings playoff games at STAPLES Center, the Kings players have selected to wear their Alternate Jerseys.  The jerseys made their debuts last year, and to hear Dustin Brown and Anze Kopitar talk about the jersey before it was unveiled, click here.

Alternate jerseys are also on-sale at the STAPLES Center Team LA Store for $79.99.  The Kings will also launch a special playoff merchandise line which is highlighted by commemorative playoff t-shirts, hats and various collectables.  To view additional Kings products, go to click here.

The Kings are also asking their fans to “grow one for the team” as they will be hosting a special Beard-A-Thon during the playoffs with proceeds benefitting the Kings Care Foundation.  More details on this special initiative can be found next month by visiting 

In addition, the Kings are also adding the word “Playoffs” to their Pride=Passion=Power team slogan.  To view the new-look official Pride=Passion=Power=Playoffs wordmark logo, click here.

For all Kings playoff information, visit

Fans wishing to purchase Stanley Cup Playoff Strips may lock in tickets for all games by placing a 5 percent deposit towards a 2010-11 Season Ticket package starting this Saturday at 10 a.m. by calling 1.888.KINGS.LA.  To view the Kings’ playoff ticket video, click here.

Tickets range from $34-$140 per game and packages will include all four potential games of Round 1 of the playoffs.  A maximum of four strips per customer will be available.

Individual tickets for the Stanley Cup Playoffs are scheduled to go on-sale Saturday, April 3, at 10 a.m.  Single Game Suites for the Playoffs are now on sale. Enjoy the privacy and luxury of your own Event Suite with great views of the ice, accommodating groups of 12-150 people.

The Kings (42-24-6, fifth in the Western Conference) return to action tonight against the St. Louis Blues in St. Louis to conclude a two-game road trip.  The game, which begins at 5 p.m. (PT), will be broadcast on FS West, KTLK AM 1150 and along the Kings Radio Network.

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