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by Staff Writer / Los Angeles Kings
LOS ANGELES - The Los Angeles Kings returned to BACK IN BLACK tonight as the team officially unveiled its new Kings? Reebok Alternate Jersey during the Kings-Colorado game at STAPLES Center before a sold-out crowd of 18,118.The Kings lost in a shootout.

The jersey (see below for the STORY OF THE JERSEY) was first seen night at 7:34 p.m. when Kings goalie Erik Ersberg entered the bench-area through the covered tunnel just prior to the game. The Kings wore their regular Crown/home jerseys for pre-game warm-ups, and as the players came off the ice, 20 Kings season ticket members stood in the hallway outside the Kings dressing room to hand a Kings player their new Alternate Jersey. The players, with new jersey in hand, continued into their dressing room and changed into the new sweater just before the game.

Tonight was also the first opportunity for fans to purchase the new line of Kings merchandise commemorating the jersey/logo. Fans can buy the Kings? new Alternate Jersey exclusively at Team LA stores from tonight through November 28 and at Team LA Stores are located at STAPLES Center, the Toyota Sports Center in El Segundo, the Home Depot Center in Carson and University City Walk.

The Kings' METAL Ice Crew/Kings Crew and team mascot Bailey also debuted their special BACK IN BLACK uniforms once the game began.

The Kings are scheduled to wear the new jersey 11 more times this season, all at STAPLES Center. The following is the club?s 2008-09 Alternate Jersey schedule: Tonight versus Colorado; December 1 versus Toronto; December 17 versus New York Rangers; December 26 versus Phoenix; January 3 versus Philadelphia; January 8 versus Anaheim; January 29 versus Chicago ; February 21 versus Phoenix; March 5 versus Dallas; March 31 versus Dallas; April 4 versus Phoenix and April 11 versus San Jose.

All Kings season ticket members will receive one free jersey that will be given out tomorrow at the private season ticket member-only Meet the Players party at Dodger Stadium. Season tickets start at only $11 per game ? to become a season ticket holder fans should call 1.888.KINGS.LA.

Story of the Jersey:
The design for the LA KINGS alternate uniform was conceived as homage to the franchise?s past as well as the city we represent and the future that lies ahead.

The "blackout" color scheme represents the "Silver & Black Era" which featured such Hall of Famers and fan favorites as Wayne Gretzky, Luc Robitaille, Dave Taylor, Marty McSorley, Jari Kurri, Rob Blake, Tomas Sandstrom, Kelly Hrudey and Tony Granato, among others. It was in the Silver and Black that the KINGS made a trip to the Stanley Cup Finals in the 1992-93 season.

The logo features "L.A.' prominently as this is how our home city is most often referred to. Additionally, Los Angeles is the only city in the world that is known as much for its initials as it is its actual name. The holding element is a modern interpretation of the traditional shield which has royal/medieval reference. The logo also features the armband stripe scheme from the Silver & Black jerseys as a dividing element between the "L.A." on top and the KINGS' primary crown logo anchoring the mark.

The KINGS alternate uniform is designed to give us a fond look to glorious times for our franchise with an eye to the future to inspire players and fans alike for what lies ahead - a future that is grounded with the values, the determination, the pride and the passion that serves as the foundation for the LA KINGS franchise.
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