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True North Recognizes 10th Anniversary of MTS Centre

by Staff Writer / Winnipeg Jets

True North Sports & Entertainment Limited is proud to recognize the 10th anniversary of the opening of MTS Centre when the Winnipeg Jets host the New Jersey Devils on Tuesday, November 18, 2014.

That night, 15,000 Jets fans will receive a limited edition lithograph honouring MTS Centre’s 10th Anniversary. Visitors to MTS Centre will also notice a tribute wall along the Hargrave walkway, commemorating some of the most memorable concert and hockey images from the past 10 years. Winnipeg Jets game production will feature a look back at the most memorable hockey moments in MTS Centre history. Additionally, MTS will be giving away MTS Centre 10th anniversary thundersticks to all fans attending the game. Fans who stop by MTS’s booths in the concourse and share their favourite memory of the MTS Centre can also enter to win one of 10 wireless devices.

“True North’s full-time staff of 190 and part time-team of 800 are proud and at the same time deeply humbled to celebrate the 10 years since MTS Centre opened its doors,” said Mark Chipman, Executive Chairman and Governor of True North Sports & Entertainment and the Winnipeg Jets. “The goal when opening MTS Centre was to enhance Winnipeg’s downtown by hosting premier sports and entertainment in a world-class facility. On a night where the Winnipeg Jets will play their 121st National Hockey League game at MTS Centre, we are proud to recognize the building’s rich history.”

“MTS Centre has had a transformative effect on downtown Winnipeg and as a proud partner of True North since year one, I’m pleased to offer MTS’s congratulations to True North on 10 years of making a difference in this city and our province,” said MTS President Kelvin Shepherd. “Manitoba isn’t just our market, it is our home. When we decided 10 years ago to acquire the naming rights and become the exclusive telecom provider for the MTS Centre, we knew we were becoming part of something special. Today, the MTS Centre is outfitted with more than 225 MTS Wi-Fi hotspots and our wireless networks handle 200GB of data and thousands of text messages every game. We are so thrilled to be a part of a building that connects us to each other and our community.”

“The partnership between MTS and True North Sports & Entertainment has been deeply beneficial to us and this community,” added Chipman. “The ongoing commitment of MTS to our organization has made it possible to build an eminent home for entertainers in our province. Over time, MTS Centre has become a foremost name in entertainment across Canada attracting major events and first-class performers to the city of Winnipeg.”

Construction of the 440,000 square foot arena began on April 16, 2003. MTS Centre was built on the site of the original Eaton’s department store that stood at the corner of Portage Avenue and Donald Street for nearly a century. As a legacy to the unmistakable red brick Eaton’s building, MTS Centre was built with a façade constructed of 15,000 red bricks. The Timothy Eaton statue also remains prominently displayed in the atrium space of MTS Centre.

MTS Centre opened on November 16, 2004, with the Northern Lights, Northern Stars concert. The first hockey game took place the following night, when the Manitoba Moose hosted the St. John’s Maple Leafs. Moose defenceman Nolan Baumgartner scored the first goal in MTS Centre’s hockey history and helped the Moose capture their first win in the new building.

MTS Centre has hosted almost 1,400 events since opening 10 years ago, including hockey games, concerts and other entertainment events. In total, MTS Centre has welcomed approximately 9.8 million patrons through its doors.

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