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Centerplate renews partnership with MTS Centre

by Staff Writer / Winnipeg Jets

True North Sports & Entertainment Ltd. today announced it has entered into a long term partnership renewal with Centerplate, leader in live event hospitality. Winnipeg’s MTS Centre is home to top concerts, the NHL’s Winnipeg Jets and high profile gala events.

Building on a successful 10-year relationship with True North Sports & Entertainment Ltd. in the MTS Centre, Centerplate will continue offering event catering, retail food and beverage sales and hospitality services for all general admissions areas, premium clubs and suites, and special events.

Beyond food and beverage offerings for fans in the 15,004-fan facility, Centerplate has also recently enhanced premium dining menus and launched a variety of permanent and signature hospitality concepts at the MTS Centre, such as “Local 204,” featuring all-natural burgers, signature poutine, and other tastes of the region. Centerplate is a proud supporter of the Buy Manitoba program, which supports Manitoba food producers.

“It has been our honour to serve as the hospitality partner at the MTS Centre since the facility opened its doors in 2004,” said Craig Vidal, Centerplate’s General Manager in Winnipeg. Ashton Sequeira, Regional Vice President for Centerplate echoes this , “Our entire team is completely focused on making it better to be there for fans and the community through local sourcing and partnerships, great service, and a commitment to quality across the entire hospitality experience.”

“Continuing our affiliation with of one of the world’s top concession and food services provider allows True North to focus on the growth of our sports and entertainment business”, said Kevin Donnelly, Senior Vice President of Venue & Entertainment, MTS Centre. “This partnership has assisted in creating countless customer interactions—from providing our famous Jet Dogs to hockey fans or popcorn and candy floss to smiling faces at our family events, to the fine dining and cuisine featured in our suites and restaurant. Centerplate’s consistent commitment to excellence and elevating the sports and entertainment experience in Winnipeg was worthy of being rewarded with this long term renewal.”

In preparation for the 2014/2015 NHL campaign, Centerplate and True North Sports & Entertainment Ltd. have partnered to enhance the guest experience by offering more fan-driven amenities throughout the building.

About the MTS Centre

Since its opening on November 16th, 2004, the MTS Centre has hosted millions of fans to watch some of the best the entertainment and hockey the world has to offer. Situated in the heart of Winnipeg’s vibrant downtown core, this 440,000 square foot arena is located on historic grounds; the fusion of yesteryear’s elegance and modern distinction gives the building a look and feel that is uniquely Winnipeg.

About True North Sports & Entertainment Ltd.

True North Sports & Entertainment Ltd. is a Winnipeg, MB based company that owns and operates the MTS Centre in downtown Winnipeg and the Winnipeg Jets of the National Hockey League. The company also owns the Jets’ minor league affiliate, the St. John’s Ice Caps of the American Hockey League and MTS Iceplex (a 4-pad ice-facility situated in West Winnipeg). Aside from hockey, True North Sports & Entertainment Ltd. actively participates in community initiatives and brings high-profile concerts and entertainment acts to Winnipeg.

About Centerplate

Centerplate is a global leader in live event hospitality, “Making It Better To Be There®” for more than 115 million guests each year at more than 350 prominent entertainment, sports and convention venues across North America, Europe and the United Kingdom—including 7 NFL stadiums. Centerplate has provided event hospitality services to 30 official U.S. Presidential Inaugural Balls, 13 Super Bowls, 6 Stanley Cup Finals, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at or connect via Twitter @centerplate or Facebook /centerplate.

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