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Buying Jets and concert tickets shouldn't be risky business

by Jason Friesen / WinnipegJets.com

The NHL playoffs are coming back to Winnipeg in 2019. Building off of the excitement from last year's playoff run, tickets to this year's Winnipeg Jets playoff games are sure to be the hottest in town. Fans will once again be eager to get their hands on tickets, and unauthorized ticket resellers will be looking to take advantage. 

Though season seat holders have playoff tickets waiting for them, many Jets fans will have to find other means. Forget the Google search and go directly to winnipegjets.com/tickets. By purchasing through the official website of the Winnipeg Jets Hockey Club, you are guaranteed that the seats purchased for a Winnipeg Jets game are 100% legitimate and represent an actual seat in Bell MTS Place.

"The only place you should be looking for Jets tickets is on the Jets website," said Kevin Donnelly, Senior Vice President, Venues & Entertainment for True North Sports + Entertainment, noting the Jets website links fans to Ticketmaster, the official ticketing partner of the Jets, and SeatExchange, the official ticket reseller of the Jets. "There is no grey area. All other sites are unauthorized vendors, meaning you're often dealing with speculative tickets and having to pay five to six times the face value of the ticket."

One unauthorized online ticket reseller had posted seats in section 119 for the first home game in the first round of the playoffs at $722 USD each, or $974 CDN. Those tickets are actually valued at $444 each with ticket fees included, and the tickets were posted prior to the April 8 date when the Jets actually put the tickets on sale. 

Donnelly added that when purchasing tickets on open resale market sites other than SeatExchange, fans have no way of knowing whether the ticket they purchased is invalid, counterfeit, or actually represents a seat inside Bell MTS Place. Spotting a fake ticket is nearly impossible, making the vendor that you buy from that much more important. Many resale sites may also use similar sounding names to verifiable listings, meaning buyers need to proceed with extra caution. 

The issue of playoff ticket resellers may be front of mind, but these issues are present for concerts and events at Bell MTS Place and the Burton Cummings Theatre as well. 

Photo: Kevin Donnelly, Senior Vice President, Venues & Entertainment at True North holds hundreds of fraudulent tickets that were presented for a Bell MTS Place event in fall 2018.

"All of these warnings about ticket resellers applies to our concerts as well," continued Donnelly. "The only difference is that we have no SeatExchange for concerts, which makes things even simpler. It's the Bell MTS Place website, the Burton Cummings Theatre website, or the physical box office. That's it."

There are still risks to be aware of when purchasing a ticket in person from an unauthorized seller. Bell MTS Place and the Burton Cummings Theatre do not allow print-at-home tickets meaning that any paper tickets someone may try to sell you are not legitimate. Additionally, ticket buyers should never accept a screenshot of a ticket. Vendors may send multiple copies of the picture, or they may be altogether invalid. 

"We value our fans and patrons and want them all to have a superior experience when coming to our events, whether that is a Jets playoff game or a concert," Donnelly said. "We strive for that in every step of the process, including ticket purchasing, and don't want anyone to be disappointed. People need to be aware of the risks of unauthorized sites. We cannot stress enough that the only way to avoid risk is by purchasing directly only from our websites."

To buy Jets playoff tickets, Whiteout Street Party tickets, or Jets Viewing Party tickets visit winnipegjets.com/tickets

To buy event tickets for Bell MTS Place, visit ticketmaster.ca/venue/139625

To buy event tickets for the Burton Cummings Theatre, visit ticketmaster.ca/Burton-Cummings-Theatre-tickets-Winnipeg/venue/139404

For more information on ticket buying tips and tricks, visit nhl.com/jets/tickets/tips-and-tricks?camefrom=EMCL_2285911_99333538

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