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The Official Site of the New York Islanders

Social Media Tips

by Staff Writer / New York Islanders

Are you wondering about how to connect with your favorite team using social media? Well, if you're a beginner, we want to help you get started with some tips for getting connected to the Islanders through their vast reach of social networks. Here are our social media tips:

Isles Social Media Tip 1: Your one stop to find all of the official New York Islanders family of social media accounts is at

There you will find all of the Islanders official accounts including Facebook, Twitter, Foursquare, Flickr and YouTube. You will also find links to the Islanders players’ official pages.

Check back here for more Social Media Tips. Stay connected to your favorite team in the digital world.

- Dani J. Muccio

Isles Social Media Tip #2: Twitter Hashtags: A hashtag is the number character on your keyboard (#). The hashtag symbol is used in the front of relevant keywords in a tweet. When you click on a hashtagged word, it directs you to a search page with tweets containing that same hashtag to allow you to read what other people are saying on the same topic.

Hashtags are used in hockey-related tweets to help fans filter conversations by team or current event. You can find a complete list of team hashtags and other commonly used hashtags in the Twitter hockey community here.

- Dani J. Muccio

Isles Social Media Tip #3: Sharing links on your networks

The era of copying, pasting and emailing links to share interesting articles with your friends is pretty much a thing of the past. If you think that what you’re reading should be seen by others, chances are the best way to spread the word would be by posting a link to Facebook, Twitter, Google Plus, or Pinterest. Sound like too much work? On most websites, it’s as easy as two or three clicks of your mouse.

Share buttons can vary in appearance and location on a page, but all serve the same purpose. On, there are buttons to serve a number of social networks.

Buttons like what you see below make it simple to share on Facebook, Twitter and a number of other social networks. You can even "Like" the story, give it a +1 on Google Plus, pin it to one of your Pinterest boards, or share it with someone via e-mail.

Just click which network you’d like to share on, sign in to that networking site and the rest should be self-explanatory.

- Dani J. Muccio

Isles Social Media Tip #4: How To Use Twitter Lists

On Twitter, you can organize other users into groups, or “lists” whether or not you choose to follow them. If you want to read a user's tweets but not see their messages in your main timeline every day, lists allow you to do that. You can create lists by topic of discussion, common interest, location, etc. to help you filter conversations. When you click to view a list, you'll see a stream of tweets from all the users included in that group.

If you see that another user has a list that interests you, you don’t have to recreate one for yourself, you can just follow theirs. Simply click on the Lists tab when viewing their profile and select which lists options you want to see. Click the follow button to follow one of their lists.

How to Create a List (from

The list button on Twitter looks like this:    

To create a new list, follow these instructions:
1.    Navigate to your Lists page. This can be done via the profile drop-down menu in the top navigation bar or by going to your profile page and clicking the Lists tab.
2.    Click Create list (pictured below).
3.    Enter the name of your list, a short description of the list and whether you want the list to be private (only accessible to you) or public, meaning that anyone can subscribe to or follow the list.
4.    Click Save list.

Some notes about Lists:
•    20 lists per user
•    List names cannot begin with a numerical character
•    List names cannot exceed 25 characters
•    Maximum of 500 accounts on each list

Adding or Removing People From Your Lists
You can add users to your lists from anywhere you see the person icon drop-down (looks like a shadowy figure) on someone's profile. This includes the following:
•    People searches
•    Profile pages
•    Yours' and other users' followers and following lists

To add or remove users from your lists:
•    Click the person icon. This brings up a drop-down menu.
•    Select Add or remove from lists
•    A pop-up will appear displaying your created lists. Check the lists you would like to add the user to or uncheck the lists you'd like to remove the user from.

To check to see if the user you wanted to add was successfully included in that list, navigate to the Lists tab on your Profile page. Click the desired list, then click Members. The person will appear in the list of members.

Note: It is currently not possible to add yourself to a list.

-Dani J. Muccio

Isles Social Media Tip #5: Go mobile!

Go mobile!

Using Facebook and Twitter on your smartphone is one of the easiest and most fun ways to engage with social media. Post pictures or update your status from anywhere at anytime. Islanders staffers use mobile Facebook and Twitter apps all the time to bring the fans the most up-to-the minute news and behind the scenes coverage.

Whether it’s BlackBerry, iPhone or Android, you can download Facebook or any number of Twitter clients to help you connect with your Friends and Followers at anytime, from anywhere.

It’s pretty simple to set up, too!

First, you will need to go into you device’s app store and search for Facebook. It’s a free app, so no worries on what it will cost.

Install the app by following the instructions that are prompted to you on your device. Once you're logged in, you are good to go and can start updating and posting immediately.

With Twitter, there are a few more choices in free clients that you can use. The easiest to recognize for newbies would be the official Twitter app. We recommend that you experiment to see what works best for you. Here is a list of some of the apps that Islanders staffers have used, if you want to try them out:

Twitter for iPhone
Twitter for BlackBerry
Twitter for Android
TweetDeck for iPhone
TweetDeck for Blackberry
Osfoora ($2.99)
Hootsuite for iPhone
Hootsuite for Android

Check ‘em out and get Tweeting!

-Katrina Doell

Isles Social Media Tip #6: #FF #FollowFriday

Follow Friday (#FollowFriday; #FF) was started as a way to recommend Twitter users to other people as an interesting or useful account to follow. If done properly, it's a great tool for new Twitter users to find people or brands to follow that they might not have stumbled across on their own.

For #FF to be effective, you have to “sell” your recommendations to your followers. Simply tweeting out a Twitter ID (or even worse, tweeting out as many IDs that you can fit in 140 characters) isn’t going to make anyone want to go check out your valued friends and possibly follow. Tell us WHY we might want to follow them. Are they funny? Do they get the conversation going on your favorite sport? Do they supply links to interesting articles?

Here are a few examples of how you can get people to actually pay attention to your Follow Friday tweets:

#FF @NYIBlogBox and never miss an article from the #Isles credentialed bloggers.
Hey, #Isles fans! #FF @NewGuy – He’s new to Twitter and a huge hockey fan. Go say hello and make him feel welcome.

#FF New York sports teams and always be in the know: @NYIslanders, @Yankees, @Mets, @NYJets

Another way to make your followers NOT want to check out who you’re recommending is by tweeting the entire list of who you follow in one day and flooding Twitter with what some people see as “noise.” Many people admit to scrolling right past tweets like this and not paying them any attention at all. It also makes your Twitter stream look uninteresting and will make people not want to follow you. Pace yourself and choose a handful of people to recommend each week. Those people will stand out and surely get some attention from your followers and make more connections. That’s the point, right?

Tweeting your recommendations isn’t the only way to let others know who you think they should follow. Make a Twitter list called “Follow Friday” and just tweet that link in lieu of listing Twitter users individually. Another benefit to creating a list is that the list is there every day of the week for people to see, not just on Follow Friday. You’re also giving people the option of following your list, if they’d like. Another possibility is creating a list on your blog or website and linking to it in a #FF tweet and/or in your bio. Make a list (see above Social Media Tip 4: How to use Twitter lists) of who you recommend and even a short explanation as to why. Like a list, it will live there and be available at all times without needing to be recreated every week and it will draw traffic to your site, as well.

So, go ahead and tell your Twitter friends who a few of your favorite tweeters are!

- Dani J. Muccio

Social Media Tip #7 - Beware of DMs (Twitter direct messages) Containing Links

Over the last few months, the amount of Twitter direct messages from users whose accounts have been "hacked" has increased greatly. The messages appear to be from accounts we follow urging us to click links leading to content that may be about us referring to a story, picture,
or video. The links in these DMs contain malware, viruses, or lead to a phishing site directing us to enter our user ID and password. We here at the Islanders don't follow these instructions, of course, but instead make the user aware that their account has been hacked and that they need to change their password... and you should, too. If you receive a DM from someone you follow that contains a link and aren't sure it's on the up-and-up, send them a message and ask if they sent
you a link. If they didn't send it they'll be grateful for the heads up. If they did send it you'll look web-savvy. No harm done.

If your account gets hacked:
1. Change your Twitter password.
2. Check your outgoing DMs to see which of your followers received
messages and send them a DM with a simple, "Please don't click links
in any DMs I've sent you. My account was hacked. Sorry!" or something
of the like.
3. Delete all of the hacked outgoing DMs. (Did you know that takes the
DM out of the recipient's inbox, too?)
4. On Twitter web, sign in and do the following:
-Go to "settings" in the drop-down menu.
-Click the "applications" tab.
-Revoke access to any apps that you no longer use, or maybe never even
realize you've authorized.

-Dani J. Muccio

Isles Social Media Tip #8: Listed to the sounds of the Islanders on Spotify
On Spotify? So are we. Find an ever-growing list of player made playlists, songs that are played in the Coliseum during games, the warmup songs, and share your lists with us.

First, add us to the users that you follow. It’s easy, here’s how: (from Spotify's help page)
•    Type spotify:user:newyorkislanders in the search box. (Note that the username must be written in lower-case)
•    You can simply click on a username wherever it appears. For instance, if you are viewing a playlist created by another Spotify user, their username appears at the top of the page.  Once you are viewing a user’s public profile you can add the user to your People list by clicking the “Add ..” button at the top of the page

You can sign up for Spotify and create a free account or, if you really like it, you can upgrade to Premium and stream music to your mobile devices. Click here to download Spotify. 

Make your own Islanders inspired lists and share them with us on Twitter and Facebook. We look forward to checking them out!

-Katrina Doell
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