The business statistics are in and prove the New York Islanders are working as diligently off the ice as they are on the ice.
The National Hockey League announced over All-Star Weekend that the Islanders Group Sales department ranks second in the United States and third overall in the NHL in total tickets sold. The Florida Panthers are first, followed by the Ottawa Senators.
"We're very proud of our Group Sales department," said Chris Dey, the Islanders Senior Vice President of Sales, Marketing and Operations. "This is quite an achievement for the entire organization and it is all the result of the staff's resourcefulness and determination. We are having a breakthrough season as a business with seven sellouts after only 23 home games this season compared to six all of last year. Our goal was to have 20 sellouts this season and lead the league in overall attendance increase. I believe our staff and our fans are up to the challenge. A real opportunity that we are just beginning to develop is a weeknight corporate group program. I believe as more companies and executives become familiar with our corporate group programs, we’ll see sell outs even on the weeknights. This latest news about our success in Group Sales is a reflection of the work of our staff and the dedication of Islanders fans."
The Islanders are among the NHL’s elite in Group Sales this season thanks to the creativity and work ethic of Group Sales managers Adam Jacobs, Cliff Gault and their staff – plus innovative initiatives such as Pucks Into Bucks and Islanders Assist. These group sales numbers do not include the highly successful RexCorp Islanders Inspire program which is run through the Islanders Children’s Foundation and has brought more than 10,000 children to the games this season who otherwise would not have been able to attend.
"It means everything to the organization and the community that our group sales have been strong this year," said Jacobs. "We're reaching out to the community groups on Long Island and getting very positive feedback. We’re developing sales programs that give back to the people of Long Island."
The announcement of the Group Sales' accomplishment coincides with the Islanders status as one of the league’s top-ranked franchises in increased ticket sales from last season. Attendance at Islanders home games has increased by an average of more than 2,000 people per game, the third highest increase in the league from last season - behind only St. Louis and Chicago.
"Our Sales and Marketing staffs have delivered, and so have the Islanders fans of Long Island and the metropolitan area," said Islanders general manager Garth Snow. "On behalf of Ted Nolan and the players, we salute everyone involved. The fans have been real difference-makers on game day."A HAT TRICK OF SALES PROGRAMS TO BENEFIT CHARITIES
Three community initiatives have played a role in generating the impressive attendance numbers – Pucks Into Bucks, Islanders Assist and RexCorp Islanders Inspire
. As Adam Jacobs indicated, these initiatives have benefited thousands of area charities and causes. The Islanders are proud to support the community, among other ways, with these three progams: Pucks Into Bucks
is a program aimed for children’s hockey teams. This initiative allows teams to sell tickets, which they purchased from the Islanders at a deeply discounted $20 per ticket. Any amount over the $20 dollars is theirs to keep for their team and/or league to buy ice time or purchase new equipment.
Every travel hockey organization on Long Island has taken advantage of this special offer. The Long Island Gulls, alone, have bought 2,000 tickets through the Pucks Into Bucks program and have raised thousands of dollars to help support than outstanding organization
"The Pucks Into Bucks program is an extension of our new youth initiative and an example of how hockey organizations are fundraising with Islanders tickets," said Jacobs. "We place in high regard the importance of connecting with our young fan base."
is similar to Pucks Into Bucks but this program is aimed for nonprofit organizations. The organization not only raises money, but the organization is offered a kiosk on the concourse for information giveaways. When available, the Islanders' nightly 50/50 raffle proceeds go to their organization.
The Islanders have sold thousands of tickets through the Islanders Assist Program, including a purchase of more than 200 tickets for this Thursday's game against Los Angeles by the Lions Club. Organizations have benefited from this program by getting the word out about their specific causes.
This past summer, RexCorp Islanders Inspire debuted. It is a program designed for organizations or individuals to purchase a block of tickets, which is then donated to a group of children who are granted a unique experience by attending an Islanders game at the Nassau Coliseum. The Islanders provide everything else that’s necessary for the children to come to the game, including transportation.
RexCorp Islanders Inspire
was a huge success right from its inception. When Bill Guerin, Mike Comrie, Ruslan Fedotenko and Jon Sim arrived on Long Island, the four immediately contributed to the new ambitious program. Rick DiPietro
, Josef Vasicek and Mike Sillinger soon followed suit to kick-start the new initiative. Since then, thousands of kids have seen their first Islanders game due to the generosity of others.
To get involved with RexCorp Islanders Inspire please log on to IslandersInspire.com and learn how you can donate or receive benefits from the program. Find out more about Pucks Into Bucks, Islanders Assist and RexCorp Islanders Inspire by calling the Islanders Group Sales Team at: 1-800-822-ISLES, Ext. 3 or e-mailing them at firstname.lastname@example.org.