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Islanders News


by Staff Writer / New York Islanders

The New York Islanders this year have teamed up with – An Online Graphic Design Agency founded by former Islanders president, Chris Dey, and his wife, Kimberly Dey.

“Our marketing team used for a logo design during the offseason and found it very easy to use during the test program. You can see how the agency’s service will have great benefit to wide range of businesses including our current corporate partners,” said Justin Johnson, Senior Vice President of Corporate Partnerships & Marketing for the Islanders.

“After my time with the Islanders, I realized that many of the companies that we worked with could use a new graphic design solution as an alternative to the typical design agencies, freelancers or their in-house designers.  In general, we knew there was an opportunity if we could build a solution that clearly gave the client greater return on their money,” said Chris Dey. “Using technology to accomplish this, we developed a virtual or online graphic design agency.”

“The agency is a great new resource for us, and I’m sure it will be for other marketing or creative directors, “ said Tom Rakoczy, director of marketing for the Islanders. services individuals and businesses of all sizes.  Dey added, “This is a great opportunity for us to work closely with the Islanders to proudly support their other corporate partners.” Islanders corporate partner, national auto retailer - Parts Authority, is another current client of familiar to Islanders fans.

“When developing, we kept the process familiar and easy to use for the clients and gave them greater control by allowing them to determine the fee and timeline based on their budgets and due date,” said Dey.

The agency also licenses its software to advertising, marketing and design agencies or companies looking to create a significantly more efficient in-house graphic design management system.

Long Island based technology company, KARMA411, which was co-founded by successful technology entrepreneur, Mark Fasciano, is one of’s clients that license the software.

“AdTournament’s software enables our in-house design team to expand their capabilities with more graphic design options for each project, at a fee and due date that we control. Overall it provides us with greater collective creative intelligence, the ability to manage virtually an unlimited number of projects at the same time eliminating any bottlenecking,” said Fasciano. “For Karma411, licensing the software for our creative department allows them to be more productive and better service our clients.”

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