The New York Islanders announced today that they will deliver a daily deals website that gives Islanders fans preferred pricing on their favorite retailers in the local area. PowerPlay Deals, a subsidiary of Long Island-based Crowd Marketing, have partnered with the Islanders in this endeavor.
“We are thrilled to offer Islanders fans exclusive savings and one of a kind deals on the best of everything around Long Island,” Crowd Marketing CEO David Skudin said. “Our truly unique deal site, Islanders PowerPlay Deals, rewards loyal and passionate Islanders fans with tickets and merchandise the more they support Long Island's greater business community.”
On the day of Opening Night, January 19, www.IslandersPowerPlayDeals.com goes live exclusively for Islanders fans, offering preferred pricing on Long Island’s best local travel, restaurants, bars, coffee shops, shopping centers and various other retailers. Long Island businesses such as Cactus Salon & Spa, Professional Physical Therapy and Sleepy’s are just a few of the organizations that have partnered with PowerPlay Deals. Preferred pricing could be as much as 90% off retail cost. The Islanders and PowerPlay Deals have also created a rewards system to thank fans for their passion and loyalty. When customers reach certain point plateaus, they can redeem their points for gift cards to the Islanders Team Store or tickets to select Islanders home games.
“This wonderful partnership with Crowd Marketing is the ultimate win-win situation for our fans,” Dave Decina, Islanders VP of Sponsorship & Partnership Marketing, said. “In creating IslandersPowerPlayDeals.com, we’re giving our loyal fan base a place where they can find extremely valuable pricing and not only use those at Long Island establishments, but earn points for unique rewards from our team.”
As an added incentive, from now until March 31, fans who register with PowerPlay Deals will be entered to win a brand new iPad 2 from Crowd Marketing and the New York Islanders.
Decina continued: “We always look to be trendsetters on the digital front and try to push the envelope in our new business initiatives. With this team-centric daily deal site, we’re going to push that envelope even further.”