Smile Train, the world’s largest cleft lip and palate charity, has announced today a partnership with the New York Islanders in celebration of National Facial Protection Month. Throughout the entire month of April, dental professionals and organizations across the United States stand to promote the safety and education of protecting one’s face and head. Smile Train and the Islanders are joining the initiative in raising awareness and safety while expressing that it is not only important to have a bright smile, but to protect your healthy smile as well.
The social media campaign kicked-off on Tuesday, April 2nd at the New York Islanders first home game of the month versus the Winnipeg Jets, and will continue through Tuesday, April 30th. Smile Train is asking participants to take photographs of themselves smiling and then upload the pictures to Twitter, Instagram or Tumblr using the hash tag #SmileNFPM. For every photo uploaded, Islanders’ team dentist, Dr. Marc Herman, will donate $1.00 to the charity.
“It has always been my mission to help children around the world and this is a terrific opportunity for Smile Train to work together with the Islanders players to educate everyone on the importance of facial protection and safety and to help bring more smiles to more children who need our help through Smile Train,” said Charles B. Wang, Co-Founder & Chairman of Smile Train and Owner of the New York Islanders. “We are extremely thankful to Dr. Marc Herman for his generous contribution and support.”
“As the Islanders’ team dentist I have seen many cases of injury to the face and mouth and cannot stress how important it is to protect these fragile body parts,” said Dr. Herman. “It is such a privilege to work with a charity such as Smile Train, who pride themselves on bettering youth and their families.”
Photographs submitted via Twitter, Instagram and Tumblr will also have the chance to be displayed on the Jumbotron during the remainder of the Islanders home games. These dates include: Saturday, April 6th versus the Tampa Bay Lightning, Tuesday, April 9th versus the Philadelphia Flyers, Saturday, April 13th versus the New York Rangers and Tuesday, April 16th versus the Florida Panthers.
For additional information on Smile Train and how to get involved, please visit www.smiletrain.org.
About Smile Train
Smile Train’s mission is to provide a child born with a cleft the same opportunities in life as a child born without a cleft. We provide free cleft surgery and comprehensive care to hundreds of thousands of poor children in developing countries and train doctors and medical professionals in over 80 countries.
Unlike many charities that do many different things, Smile Train's mission is focused on solving a single problem: cleft lip and palate.
Clefts are a major problem in developing countries where more than a million children are suffering with unrepaired clefts. Most cannot eat or speak properly and aren't allowed to attend school or hold a job. They face very difficult lives filled with shame and isolation, pain and heartache. Their clefts usually go untreated because they are poor - too poor to pay for a simple surgery that has been around for decades. We want our mission to be yours.