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Tweetmail No. 82: Excitement, Commercials & Hey! Hey!

by Michael Smith / Carolina Hurricanes
Hello and welcome to a weekly feature on in which I take your Twitter questions about the Carolina Hurricanes or other assorted topics and answer them in mailbag form. Hopefully, the final product is insightful to some degree, and maybe we have some fun along the way.

Let’s get to it.

Excitement is inherent each and every October. For fans, it’s the long-awaited return of their favorite sport, and the feeling of unwrapping the present of a new season contains a Christmas-like sense of anticipation and jubilance.

But as you alluded to, I do think there is a palpable sense of increased excitement this season, and I think it stems from a number of aspects. From the top down, I get the feeling fans are excited about and have faith in the direction in which Executive Vice President and General Manager Ron Francis has this organization’s future steered. I get the feeling fans are excited about and trust in the leadership of head coach Bill Peters, as he begins his second season behind the bench. I get the feeling fans are excited about and hopeful in the skill and promise shown by the youth in this organization. I get the feeling the fans are excited about and appreciate the character and characters added to the locker room in the offseason.

Who knows what it all amounts to when Game No. 82 is said and done, but there are some good vibrations emanating from Caniac Nation at this point in time.

Now, drop the puck.

(And, “Mr. Robot” was so, so great. Binge watch the first season if you haven’t already.)

If you haven’t seen the two new #Redvolution spots, check them out below. The first features perhaps the Canes’ most effervescent new personality Eddie Lack and his Swedish bud Elias Lindholm.

The second showcases Cam Ward (and PNC Arena’s Director of Operations Craig Stover).

Both commercials, invoking the hijinks-in-the-office aura of “This is SportsCenter,” only took a handful of takes to hammer down the final product that you’ll see gracing your television sets in the coming months. And, we appear to have some serious improvisational talent among our crew. “Tacos for lunch?” was, of course, a Lack ad-lib specialty (as was “10 season tickets?”). And Stover’s “Rules are rules” line in the Ward spot? Also improvised. Nailed it.

Which spot is your favorite? And would you like to see more in the same vein?

If you missed it in the preseason, the organization test drove a new goal song: “The Nights” by Avicii, specifically the main riff that begins 48-second mark of the song.

And indeed, the plan is to carry that into the regular season, while continuing to gauge fan reaction and feedback.



Join me next week for more questions or more answers!

If you have a question you’d like answered or you’d like to hear my glowing thoughts on “The Martian,” you can find me on Twitter at @MSmithCanes or drop an email here.

Michael Smith
MICHAEL SMITH is the Web Producer for the Carolina Hurricanes.

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