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Tweetmail No. 76: Advertisements, Defense & Redesign

by Michael Smith / Carolina Hurricanes
Michael Smith

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Hello and welcome to a weekly feature on in which I take your Twitter questions about the Carolina Hurricanes or other assorted topics and answer them in mailbag form. Hopefully, the final product is insightful to some degree, and maybe we have some fun along the way.

Let’s get to it.

I think there is a right way and a wrong way to put advertisements on NHL jerseys. The wrong way – and I don’t believe this is the route that will ultimately be taken, at least initially – would be to put the advertisement front and center with a reduced focus on the primary crest, very similar to soccer jerseys. When people hear “advertisements on jerseys,” I think most instinctively conjure up an image of the most extreme situation, something like what you see in soccer or European hockey.

The right way to put advertising on sweaters? Look at the jerseys of a number of AHL clubs, including the Charlotte Checkers. There’s a patch on the upper portion of the chest, opposite a captaincy letter. A similar patch is already present on the Hurricanes’ practice jerseys: a rectangular Rex logo opposite the Reebok insignia on the upper portion of the chest.

Are advertisements on jerseys ideal? Not exactly. I think we’d prefer our hockey sweaters to remain pristine. But if it is going to happen, it doesn’t have to be as extreme as seen elsewhere, when it could be tough to differentiate between sponsors’ logos and the primary mark of the team. There’s a tasteful way to introduce advertisements on jerseys, and I’m OK with that.

Whether it’s happening soon or not is anyone’s best guess. I would think it happens sooner rather than later; the league and others, especially the NBA, have long been trending in this direction, and it’s only a matter of time before it becomes reality. And once it happens in one sport, I would expect it to follow suit in others.

The Hurricanes have a stocked cupboard of defensive prospects, which spells a bright future for the team’s blue line. Noah Hanifin and Haydn Fleury are certainly two of the top prospects, but there are others knocking on the door, as well.

On a one-year, one-way contract, 25-year-old defenseman Michal Jordan will look to solidify himself as an everyday NHL defenseman. 22-year-old Ryan Murphy is entering into the final year of his three-year entry-level contract and figures to be squarely in the mix for a spot on the team. Danny Biega, Keegan Lowe and Rasmus Rissanen played games with the big club last season and will be vying for more.

Beyond that, a number of prospects are intriguing. Trevor Carrick and Dennis Robertson have one year of pro hockey under their belts. Guys like Tyler Ganly, Kyle Jenkins, Roland McKeown, Brett Pesce, Jaccob Slavin and Josh Wesley also have to be in the mix in the coming years.

So, to answer your question, there’s a good mix of prospects that are near-NHL ready. Hanifin and Fleury certainly headline the crop, but there are many able bodies that are going to push in training camp this year and beyond.

This question is about a month old, but, hey, I save these for a reason …

Our annual site redesign is coming soon. Some years the redesign is more sweeping than others; for example, last year was a quick refresh of the background and headers you see throughout the site. This year, the changes are going to be more drastic, both on the homepage and as you travel through the site with the goal of improving the visual appeal of and making content more accessible from the homepage.

That’s my tease, but I won’t keep you hanging for long – the redesign will be live in the next couple of weeks.

Still trying to figure out how to send food via DMs.


Join me next week for more questions and more answers!

If you have a question you’d like answered or you need a new music recommendation (try “What Are You Waiting For” by Apollo), you can find me on Twitter at @MSmithCanes (or drop an email here).

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