The Carolina Hurricanes have sold 602 season ticket equivalents since the organization launched its "NHL All-Star Crusade" on March 28, announced Doug Piper, executive vice president of business operations. So far, that brings the Canes season ticket base to 7,404 for the upcoming 2001-2002 season.
GlaxoSmithKline, Touchstone Energy and Blue Cross and Blue Shield of North Carolina announced commitments to purchase 500 season tickets at the launch. Since then, corporate support and the purchase of game plans by individuals and families are equally split, said Piper.
"This is really important because we are counting on corporate support, but we also need the support of the community as a whole to achieve our goal," said Piper. "At this point, we are right where we need to be in achieving this balance. It's been a very positive start."
The Hurricanes hope to double its season ticket base from 6,000 to 12,000 and, in the process, bring the NHL All-Star Game to the Triangle by 2006. When the season ticket goal is achieved, the team will donate up to $1 million to school and charitable organizations in the region.
While pursuing corporate leads, the team also is appealing to families and individuals to purchase 7-, 14- or 21-game mini-season ticket plans to help with the drive. The organization is also making it easier for fans to purchase tickets with four new payment plan options: an automatic bank draft program, an automatic charge card plan, standard invoicing and payroll deduction plans at select companies.
The Friends of the Canes, a business and community group supporting the All-Star Crusade, turned up its efforts with a work and strategy session at the Entertainment & Sports Arena this morning. Friends is headed by Capitol Broadcasting President Jim Goodmon, who has led other efforts to bring major sporting events to the Triangle.
The Canes will continue to release numbers every Tuesday after 1 p.m. from now through May 29. The campaign officially ends on May 31, 2001.