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The Official Site of the Carolina Hurricanes


by Staff Writer / Carolina Hurricanes

Marketing Department Sees Changes

RALEIGH, N.C. (Sept. 22, 2004) – Matt West, Vice President of Business Operations for the Carolina Hurricanes, today announced that Howard Sadel has been named Director of Marketing and Creative Services and Sheila Carter Manager of Corporate Communications.

“Both Howard and Sheila have been with the organization for a long time, and are valued employees,� said West. “We look forward to their contributions in these two disciplines, and the enthusiasm they bring to our efforts.�

Sadel, the organization’s Director of New Media and Graphic Communications, becomes the organization’s primary force in marketing creative, campaign development and direction. Additionally, branding standards and integrity, website design and development, technical innovation and graphic design continue under the oversight of Sadel.

Carter, the organization’s Marketing Manager currently oversees media relationships including the negotiation and purchase of all advertising, media promotions and market research for the team. Moving into her new role, Carter will also manage and develop strategic communications as well as public relations initiatives for the organization.

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