Halfway through the "NHL All-Star Crusade," the Carolina Hurricanes today announced sales of 9,008 season ticket equivalents, bringing them closer to the organization's goal of 12,000 by May 31, 2001. About 790 season tickets were added to last week's total of 8,218.
"There's no doubt that the excitement of playoff hockey here helped our efforts," said Doug Piper, executive vice president of business operations for the team. "What we're hearing from our fans is quite positive, regarding our activities both on and off the ice."
The mini-season ticket plans and the four flexible payment options that the Canes initiated have helped drive ticket sales, Piper said. "These are appealing to many fans who otherwise don't have the time or finances to be full season ticket holders," he said.
Fans can purchase full season tickets as well as 7-, 14- or 21-game mini-season ticket plans, all of which count toward the goal. Four new payment plan options include: an automatic bank draft program, an automatic charge card plan, standard invoicing and payroll deduction plans at select companies.
With just five weeks to go in the campaign, Piper said the organization is where it needs to be in terms of numbers. "But we still have a lot of work to do before the May 31 deadline," he said.
Since the launch of the All-Star Crusade, the Hurricanes have sold 2,706 season ticket equivalents. The goal is to double the season ticket base from the original 6,302 to 12,000 and, in the process, bring the NHL All-Star Game to the Triangle by 2006. NHL Commissioner Gary Bettman has awarded the Triangle the Entry Draft, to be held here by 2005.
Piper said the tickets most recently sold represent purchases by individuals and families, as well as major corporations in the Triangle. The team is also working with Friends of the Canes, a business and community group formed to help the team reach its season ticket goal and bring the All-Star Game to the Triangle.