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The Official Site of the Carolina Hurricanes

ENTERTAINMENT & SPORTS ARENA LAUNCHES NEW WEBSITE

by Staff Writer / Carolina Hurricanes

IMPROVED DESIGN, MORE USER FRIENDLY FOR VISITORS

RALEIGH, NC (Dec. 17, 2001) – The Entertainment & Sports Arena announces the launching of its new and improved website, www.esa-today.com.

  New ESA-Today Site
In addition to an improved design, the Entertainment & Sports Arena has created a user-friendly site that provides visitors with any information they need to know about the arena in an easy to navigate format. The site includes information for suite holders, promoters, anyone interested in becoming sponsors and people attending an event at the arena.

Compuware Corporation of Farmington Hills, Mich., which provides software and professional services to businesses, developed the site under the direction of Howard Sadel, the director of new media and graphic communications for Gale Force Holdings, the company that manages the ESA.

“The partnership with the ESA and Compuware will lead to a great new fan experience,” Sadel said. “We have already begun Phase Two development of the site that will bring greater interaction and communication within all aspects of our clients.”

Information on upcoming events can be found on the redesigned pages. There is an archive of past events along with a section to post comments and personal reviews of events at the ESA. There is also information concerning where to dine or stay in the area and photographs of the artists backstage.

In an effort to inform the public, the ESA has created a news area where the most updated, late breaking news will be announced. The website also has an e-mail registration option that allows the ESA to communicate faster and more efficiently with all registered e-mail club subscribers. These subscribers will receive information on special ticket opportunities or upcoming event information not available anywhere else. In addition, weekly drawings will take place for prize packages to those registered in the club.

The website has a photo tour area. The Photo Gallery page grants access to the dressing rooms, Carolina Hurricanes and North Carolina State locker rooms and other restricted areas inside the arena.

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