RALEIGH, NC (August 21, 2000) – Jim Rutherford, Chief Executive Officer and General Manager of the National Hockey League Carolina Hurricanes, announced today that Jerry Peters will assume the responsibilities of the club’s Director of Media Relations and Mike Sundheim will serve as Media Relations Assistant. The team also named Brian Tatum as the club’s Team Services Manager.
Peters enters his sixth season in the National Hockey League and first full season as the Hurricanes’ Director of Media Relations. In his fourth year with the Hurricanes, Peters previously served as the team’s Media Relations Manager, assisting in all the publicity efforts of the team, the production of all team publications such as the media guide, game program, and post-season guide, and in the execution of the team’s travel schedule. Prior to joining the Hurricanes’ staff, Peters worked two seasons as a media relations assistant with the Washington Capitals. Peters also spent one season with the Washington Bullets of the National Basketball Association, working as an intern in the public relations department. Peters, a native of North Carolina, earned his bachelor’s and master’s degrees in Business Administration from Appalachian State University.
Sundheim graduated from the University of North Carolina at Chapel Hill with a degree in Journalism and Mass Communication in May 2000. In addition to his internship with the Hurricanes over the last two seasons, he gained experience as an Assistant SportSaturday Editor for the Daily Tar Heel, UNC’s student newspaper, as well as a student assistant in UNC’s Sports Information Department.
Tatum will be responsible for the coordination of all of the team’s travel, including accommodations, transportation, and catering. In his third season with the team, Tatum enters the newly created position after serving as the team’s Ticket Sales Manager. Tatum joined the organization in 1997 after earning a master’s degree in Sports Management from North Carolina State University and an undergraduate degree from UNC-Wilmington.