As the Vegas Golden Knights played their way to the Stanley Cup Final in their inaugural season in the NHL, the Golden Aces and the Knights Crew presented by the Cosmopolitan of Las Vegas had a presence in the Vegas community and added to the hype surrounding the league's newest franchise.
Through their interactions with fans at T Mobile Arena, City National Arena and in the community, the promotional teams established themselves as the energetic and passionate faces of Golden Knights hockey.
"Last season was incredible, amazing and historic -- it's never going to be duplicated," said Senior Director of Entertainment Production Ayron Sequiera. "The girls and boys that were part of the Knights Crew and the Golden Aces were part of something truly special and they have laid a foundation for us to grow upon."
That foundation built last season is rooted in unwavering passion for the Golden Knights and the Vegas community as a whole. As the Golden Aces and Knights Crew brought energy and excitement to every home game in 2017-18, Ilana Silverman felt that the team aspect of the Golden Aces added to what they were able to do.
"We all got along so well," Silverman said. "I think it's really rare that you're on a team of people where you always want to hang out and bond while we're not working."
The Golden Aces can be seen during Golden Knights games walking the concourse and the aisles spreading enthusiasm for the team during every home game. The Knights Crew spend the game at ice-level clearing snow during stoppages and enhancing the fan-experience during on-ice promotions during intermissions.
Interacting with fans at games, practices, and at events throughout the city affords Golden Aces and Knights Crew members the chance to bring people together through a shared love of the Golden Knights.
"My favorite part about this past season was getting to see the entire city of Las Vegas really unite through the Knights," said Hannah Williams, a member of the Golden Aces. "It definitely made a transient town feel like home to millions of people."
As the Golden Knights success on the ice stayed steady throughout the season, getting to games was could be difficult at times for some fans, so the Knights Crew and Golden Aces represented the organization at a number of events, including practices and watch parties, to bring Golden Knights hockey to some who weren't able to experience it in person.
"The practices were really fun to come to because you got to interact with fans very closely," said Taylor Norton of the Golden Aces. "The watch parties were so fun because they were at different venues and you could interact with different people that normally wouldn't be able to afford a game."
With hockey being so new to many people in Vegas, the promotional teams played a key role in introducing the game to a new wave of hockey fans. For Golden Ace Chelsea Cruz, this presented an opportunity to interact with hockey fans young and old.
"We had such a great experience dealing with people who have never watched a game of hockey to people who have watched hockey their entire lives," Cruz said.
Now, when Knights Crew and Golden Aces members get out in the community, they're greeted with joy and excitement from children who tell them about how they want to be hockey players when they grow up.
Young Vegas natives are excited about joining a Golden Knights promotional team themselves when they're older.
"They see our girls and our Knights Crew boys, they come up and they want to clap with them and they want to cheer with them," Sequiera said. "It's gratifying to see the growth of hockey at that fan level because you have to be exposed to the game to become a fan of the game."
Applications for the Knights Crew presented by the Cosmopolitan and the Golden Aces are now open. More information can be found here.