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Flyers Win Annual Award for Excellence in Sport Franchise Management

by Staff Writer / Philadelphia Flyers
The Philadelphia Flyers, along with their parent company Comcast-Spectacor, have been named the major league recipient of the 2006 Professional Sport PRISM AWARD by the University of Massachusetts Department of Sport Management for the Flyers' "Back Where We Belong" campaign and the team's continued dedication to growing the sport of hockey in the Greater Philadelphia Region.


"It's a tremendous honor to be recognized by the University of Massachusetts as one of the top organizations in sports," said Comcast-Spectacor President Peter Luukko. "This award is a true testament to our commitment and dedication of growing the sport of hockey in the Greater Philadelphia Region through our many community and youth programs."

The PRISM AWARDS (an acronym for Professionalism, Results and Innovation in Sport Management) are presented annually to franchises at both the major and minor league levels that demonstrate excellence in five categories of sport franchise management: strategic mission, innovative marketing, community relations, customer service and employee relations. It is the only industry-wide award program.

The UMASS Department of Sport Management recognized the Flyers' "Back Where We Belong" campaign, created to bring Philadelphia fans back to the sport of hockey, as well as the team's Hooked on Hockey clinics and School Assembly program, which this year alone has touched over 20,000 students. A company-wide How You Doin' customer service philosophy and a Performance Management program for all Comcast-Spectacor employees helped the Flyers stand-out from the competition to capture this year's PRISM AWARD.

"The Flyers distinguished themselves across the five categories that define the PRISM ideals," said UMASS assistant professor and PRISM Program Director Steve McKelvey. "The Flyers are a testament to the level of management expertise and professionalism that every sport franchise can aspire to be."

"Receiving the PRISM Award would not be possible if it were not for the tireless efforts of our entire organization," said Philadelphia Flyers President Ron Ryan. "We created and executed a remarkable campaign to bring hockey back to the fans of Philadelphia. We knew we had some challenges with a year off, but we overcame them and had an unbelievable season with unyielding support from the community."

This was the first year the Philadelphia Flyers were nominated for a PRISM Award. The Rochester Red Wings of Minor League Baseball were awarded the 2006 PRISM AWARD for the minor league franchise level.

Past professional sport PRISM AWARD winners in the major league category include the Memphis Grizzlies (2005), Minnesota Wild (2004), Houston Texans (2002-03), Washington Capitals (2001) and Orlando Magic (2000).
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