The Philadelphia Flyers are encouraging their fans to take part in the “Million PALA Challenge” by making an effort to be physically active and develop healthy habits beginning now through September 2011. The Flyers are one of two NHL teams that have partnered with the President’s Council on Fitness, Sports and Nutrition in an attempt to get 1,000,000 youngsters and adults to sign up for and achieve the presidential active lifestyles reward.
Flyers fans can earn their PALA by being physically active for 60 minutes per day for youngsters (ages 6-17) and 30 minutes per day for adults for five days per week for a period of six out of eight weeks. Participants can log their times and compare their progress by registering online at www.presidentschallenge.org/NHL_FLYERS and using the ID 100625 to join the Flyers team.
After completing the six-week challenge, participants will be rewarded with a limited edition commemorative certificate recognizing the participation in the Million PALA challenge. In May, First Lady Michelle Obama, NHL Commissioner Gary Bettman and USA Hockey Executive Director Dave Ogrean officially launched the collaboration between Mrs. Obama’s Let’s Move! initiative, the NHL and USA Hockey to encourage American children to lead active and healthy lives.
This nationwide campaign will involve participating NHL member clubs, hockey industry leaders, players, alumni and USA Hockey certified coaches and instructors to provide fans with support and encouragement. It will involve new and existing grassroots initiatives, such as NHL Street™ and Hockey is for Everyone™ programs, and will incorporate USA Hockey’s nationally recognized “Try Hockey for Free” and American Development Model by mobilizing ice rinks, youth hockey associations, community centers and local schools in all 50 states across the nation to participate.
The Flyers will use this initiative to introduce the sport of hockey to their young fans with the goal of showing them that hockey is just one of many ways you can stay physically active and have fun at the same time. In addition to putting on 60 minute hockey clinics at over 30 locations for 2,500 kids throughout the Delaware Valley this summer, the Flyers are involving their community partners to log all their activities and reward them for working with us to complete the challenge.
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