The Philadelphia Flyers announced today that for the first time in franchise history, Flyers players' helmets will feature a sponsorship logo, that of Tata Consultancy Services (TCS), the global IT services, consulting and business solutions company. The TCS logo will appear on each side of the players' helmets for both home and away games throughout the regular season and the Stanley Cup playoffs.
Amid the pandemic-shortened 56 game season, the National Hockey League (NHL) has for the first time permitted clubs to work this season with corporate partners on this unique sponsorship opportunity. The Flyers kick off the 2020-21 NHL season tonight, Wednesday, January 13 at 5:30 p.m. ET against their in-state rival, the Pittsburgh Penguins, debuting sponsored helmets for the first time. Click here to view mockups of the home and away helmets sporting the TCS logo that the Flyers will wear this season.
"Partnering with TCS for this first-of-its kind sponsorship opportunity was a natural fit," said President of Business Operations, Philadelphia Flyers, Valerie Camillo. "TCS is already one of our strongest partners, and they share our organization's emphasis on innovation. During last year's Stanley Cup Playoffs, TCS helped us bring to life our cutting edge 'second screen' viewing experience and now they add another ground-breaking asset to our joint marketing platform."
TCS, which has been a partner of the Flyers since 2018, is also leveraging its partnership with the Wells Fargo Center and the Flyers to promote STEM education programs and support the Philadelphia community. On Friday, January 15, TCS will announce the winner of its December goIT Monthly Challenge, a recurring opportunity for classrooms to directly engage in the U.N. Sustainable Development Goals through TCS' goIT digital innovation program. Co-sponsored by the Flyers and promoted by its beloved mascot, Gritty, the contest encouraged students ages seven to 17 in the U.S., Canada, and U.K. to create an app that promotes acts of kindness in their communities. A panel of judges from TCS and the Flyers will reveal the most promising ideas from the contest on TCS' Twitter and LinkedIn channels.
"The profound challenges of the past year have reaffirmed the limitless potential of the human spirit," said Surya Kant, Chairman of North America, TCS. "It's exciting to partner with the Flyers to reimagine how sponsorships can go beyond building brand awareness to helping maximize human potential in local communities. We look forward to collaborating with the Flyers on exciting new ways to support this vision."
"TCS is an international brand with offices in dozens of countries, so the Flyers success, global exposure, and roster of players from around world creates an attractive match for our two brands," Camillo added. "Throughout the season, TCS employees and customers from around the globe will witness the powerful association between our two organizations, as we both pursue the highest levels of performance in our respective fields and support the community, together."