Take it from someone with first-hand knowledge.
Underneath that infamously corrosive veneer of rancor and latent incivility, there's a lot to love about the current incarnation of the Little Ball of Hate.
"Brad Marchand?" says Austin Czarnik. "Awesome guy. Great guy. Humble. Goes out of his way to say hi to people. Not at all what you see on the ice. And what a player.
"I remember my first ever NHL game, against Columbus. Him and (David) Pasternak went out there and put up something like five points each.
"I'm just like: 'Oh. My. Gosh. He's amazing.'
"He's so good at being a pest, getting people off their game. Maybe I can get under his skin a little tomorrow, just for fun.
"Poke the bear, you know."
Or, more correctly, the Bruin.