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ENCORE Vineyards becomes Official Wine Supplier of the Flames


The Calgary Sports and Entertainment Corporation are pleased to announce their partnership with ENCORE Vineyards/TIME Winery of Penticton and South by Southwest Wine Imports of Calgary. This partnership is very exciting for all three organizations as it combines efforts to bring Okanagan wine to Flames fans while supporting the Flames Foundation. Penticton's TIME winery is proud to be the official wine supplier of the Calgary Flames and proud to announce that Flames wine will also be sold at local retailers.

Christa-Lee McWatters Bond, director of sales and marketing for TIME Winery, said "this is a perfect partnership for hockey fans on both sides of the provincial border."

"Penticton is the summer home of the Flames and their fans, with some team members having summer homes here. They come to relax, enjoy outdoor activities, take in our dining scene and of course, explore Okanagan wine country."

Gord Norrie, VP Sports Property Sales and Marketing said, "the Calgary Flames have chosen to partner with ENCORE Vineyards with reflection on the history of the McWatters family as pioneers in the BC wine industry and pedigree of their wine making ability and brand building prowess". 

"The choice for the Calgary Flames to partner with South by Southwest Wine Imports was based on providing quality Canadian product and the operating similarities between our two organizations. This small start-up wine agency has become a community leader with sponsorship involvement with the Scotiabank Marathon, Kids Cancer Care, The Flames and Stamps Foundations and many other charities in our community. That spirit of community leadership, dedication, combined with excellent service and industry knowledge makes for an ideal partnership."

While the literal definition of TIME may be elusive, it is an observed phenomenon which allows us to honour key moments in our shared journey through life. The relationship between Calgarians and the Okanagan is long and strong. The Okanagan proudly welcomes Flames fans to their "home away from home" in the off season.

ENCORE Vineyards Ltd., a progressive Okanagan-based company, is home to a number of wine brands, providing a host of wines and hospitality service. The ENCORE team has developed its existing enterprise, consisting of TIME Winery, Evolve Cellars, and McWatters Collection. The ENCORE team is led by president and CEO Harry McWatters, a 50-year veteran of the British Columbia wine industry.

South by Southwest was founded in January 2013 as a progressive import wine company owned locally by Cameron MacCorquodale and a strong group of Calgary community leaders in all major sectors with a focus on superior service and a strong focus on community involvement and charitable contribution.

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