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Rona and Flames announce partnership

by Staff Writer / Calgary Flames
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Calgary, Alberta – RONA inc. (TSX: RON), the largest Canadian distributor and retailer of hardware, home renovation and gardening products, today announced its new three-year partnership with the Calgary Flames Hockey Club at a community tailgate party hosted at the RONA northeast store located at 2665 – 32nd Street N.E.

RONA is now the Official Home Improvement Retailer of the Calgary Flames Hockey Club and the Calgary Hitmen of the WHL (Western Hockey League). To mark the occasion, Craig Conroy and Mikael Backlund of The Flames—as well as the teams’ mascot—were at the event to greet the public and sign autographs.

This exclusive partnership includes permanent, camera-visible RONA branding at the teams’ home games at the Saddledome, including two in-ice logos as well as signage behind the board on the home net side. Additionnaly, a visible patch will be added to all Calgary Flames practice jerseys, a brand new initiative to the NHL this year. Part of the RONA network, TOTEM Building Supplies, a genuine Alberta company, will also share in some visibility on the board and within the arena. 

Today’s partnership announcement also marks the beginning of RONA’s community-building initiative with the Calgary Flames.  RONA President and CEO Robert Dutton and Calgary Flames President and CEO Ken King, announced that collectively RONA and the Flames will explore creative ideas that will include renovating community youth facilities.  Our hope would be to start a project early in 2011, RONA will contribute labour, materials and expertise to every project selected.

“We are thrilled to associate our winning RONA team with the Calgary Flames and Calgary Hitmen,” Mr. Dutton said. “The Flames and Hitmen are an inspiration and source of pride for so many people. Our sports sponsorships and community initiatives allow us to promote Canadian values of fair play, teamwork, social responsibility and perseverance. This initiative is a great opportunity for us to give back to Calgary and area communities, something that RONA and the Flames organization are proud to do,” Mr. Dutton added.

“Developing relationships with community minded corporate partners allows us to further our commitment to enhancing the quality of life in our community and that’s very important to us,” said Flames President & CEO Ken King. “We are excited to align with RONA, an organization that has established a reputation of promoting values that mirror the Calgary Flames. We look forward to sharing our resources and common interests for the benefit of all southern Albertans.”

RONA’s partnership with the Calgary Flames is the latest in the Company’s long-standing commitment to Canadian sports, both professional and amateur. RONA is already a National Partner of the Canadian Olympic and Paralympic Teams through the London 2012 Summer Games, national partner of the Canadian Football League, and partner of Maple Leaf Sports and Entertainment, including the Toronto Maple Leafs Hockey Club, among others.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, renovation and gardening products. RONA operates a network of nearly 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 16 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit rona.ca.
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