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Flames Foundation & HEROS launch new Calgary program

by Staff Writer / Calgary Flames

CALGARY, AB -- Hockey Education Reaching Out Society (HEROS) and the Calgary Flames Foundation for Life are pleased to announce a multi-year partnership that will result in a new HEROS program in the Bowness neighbourhood of Calgary. The partnership will result in free hockey programming that teaches life skills to over 35 children annually.

“We are thrilled about this partnership. Both the Calgary Flames and the Flames Foundation for Life have been great supporters of HEROS since weekly first opened programs here in 2006,” says Norm Flynn, Founder and Executive Director of HEROS. “A great example of our impact is a recent graduate who was just named the first Canadian recipient of the NHL/Thurgood Marshall Academic Scholarship. Our program engages, educates and inspires. With this partnership with the Flames Foundation, we are able to offer it to more young people in Calgary building off of our success in Forest Lawn.”

“When the Flames ownership brought the Flames to Calgary over 30 years ago one of the first things they did was create the Flames Foundation for Life, with the purpose of improving the lives of Southern Albertans as well as to ensure the growth of the game of hockey and it’s accessibility,” says Ken King, President and CEO of the Calgary Flames and the Flames Foundation for Life. “The HEROS program uses hockey as a learning tool for life for the young people enrolled and we are proud supporters of the sport’s power to change lives.”

The three year partnership will fully fund the new HEROS program in Bowness, a neighbourhood that sees a high concentration of young people living at or below the National Low Income Cut-off who face a number of social challenges daily. HEROS will provide weekly programming to children in Grades 4-7. This program will connect participants with mentors who will support and assist the growth of their self-esteem, self-concept, and ability to succeed in the home, school, and community.


Hockey Education Reaching Out Society (HEROS) is a volunteer-driven registered Canadian charitable organization committed to empowering children through ice hockey. The premise of HEROS is to use the game of hockey as a catalyst to attract youth to a program offering support for education self-esteem building and life skills training. The program focuses on boys and girls of diverse ethnicity from economically challenged neighbourhoods. Therefore programs are conducted in an environment of fun and safety where each child is considered to be a hero.

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About The Flames Foundation for Life

The Flames Foundation for Life is the charitable arm of the Calgary Flames Hockey Club. The Flames Foundation for Life is committed to improving the lives of Southern Albertans through support of health and wellness, education and grassroots and amateur sports.

Each year the Flames Foundation provides scholarships for students at three Calgary post secondary institutions and host a literacy program for students grades one through six. The Flames Foundation also donates annually to the Kids Cancer Care Foundations’ Camp Kindle the Rotary Flames House and the Ronald McDonald House. Thirdly, support of grassroots and amateur sports is at the heart of what we do. The Flames EvenStrength program in partnership with KidSport Calgary and Hockey Calgary provides funding for kids who need assistance to play hockey. The Flames Foundation also supports the HEROS program, SAIT, MRU and MRU hockey programs the CWHL and Calgary’s AJHL teams.

Beyond this the Flames Foundation for provides community grants to local charities. Each year the Flames charitable arm distributes over $2 million to charities that will improve the lives of Southern Albertans in these three key areas.

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