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Flames & Coca Cola sign multi-year agreement

by Staff Writer / Calgary Flames

CALGARY, AB -- Coca-Cola Refreshments Canada and the Calgary Flames Hockey Club announced today the extension of their long-standing partnership with a new multi-year sponsorship agreement.

“We have been a partner with the Flames since they made their home in Calgary and it is our honour to be able to continue our commitment to the team,” said Paul Howden, Sales Unit Vice President, Western Canada. “The Calgary Flames are a vital part of the community, not just in providing us with great hockey to watch, but also in serving the people of Calgary. As a local business, with employees who live and work in Calgary, we look forward to working with the Flames to make it possible for hockey fans to see the greatest players in the world in a fun and family oriented environment.”

Coca-Cola will continue to offer the brands of choice at the Scotiabank Saddledome during all Flames, Hitmen and Roughneck games along with concert events, offering a full range of beverages throughout the facility. A refreshed Coca-Cola Zero Zone will bring an enhanced experience on the mezzanine level for all fans of the game. As well, both Coca-Cola and the Calgary Flames look forward to creating exciting fan interaction through some spectacular unexpected moments within the community. Stay tuned for more on this!

“We are excited to continue our long standing and strong partnership with Coca-Cola,” said Calgary Flames Vice President Advertising, Sponsorship & Marketing Jim Bagshaw. “Coca-Cola has been a loyal partner to the Flames for over 30 years and we are proud to be associated with such a community minded organization. Their support is a major component in the strength of our franchise and contributes to the enthusiastic atmosphere at all Flames games.”

About Coca-Cola in Canada

Coca-Cola in Canada operates in all ten provinces, employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit our website at or

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