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FLAMES AND SPORT CHECK ENHANCE TICKET DISTRIBUTION

by Staff Writer / Calgary Flames

Date: October 3, 2006

Untitled DocumentSPORT CHEK AND CALGARY FLAMES SIGN THREE-YEAR PARTNERSHIP TO ENHANCE TICKET DISTRIBUTION
600 TICKETS PER GAME SOLD THROUGH 12 SPORT CHEK LOCATIONS

For Immediate Release
Tuesday, October 3, 2006

Calgary, AB – Sport Chek and the Calgary Flames announced today a new three year ticketing partnership designed to support the Flames core ticketing principle of “fairest and broadest distribution.”

“Despite strong demand for tickets, it is imperative to retain a broad and fair distribution of tickets to southern Alberta,” said Flames President & CEO Ken King. “We want to remain committed to a reasonable ticket price for families. We are extremely appreciative to Sport Chek for providing us with this opportunity.”

The Flames have teamed with Sport Chek since the 2001-2002 season with the initial introduction of the Sport Chek Zone at the Pengrowth Saddledome. The new agreement assures Flames fans the option of a $19.99 ticket price for all pre-season and regular season games over the next three NHL seasons. Twelve Sport Chek stores throughout southern Alberta will participate in the initiative and will carry 600 tickets per game. Tickets will be released for purchase in four game increments over the course of the season.

“The Forzani Group and Sport Chek are very excited to continue our partnership with the Calgary Flames in order to provide hockey fans the opportunity to see professional hockey at an affordable price,” said The Forzani Group President & COO Bill Gregson. “Last year, the Sport Chek Zone distributed approximately 29,000 tickets to kids, families, teams and fans throughout southern Alberta.”

About Forzani Group Ltd.

The Forzani Group Ltd. Is Canada’s largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under four corporate banners: Sport Chek, Coast Mountain Sports, Sport Mart and National Sports. The Forzani Group is also a franchisor under the banners: Sport Experts, Intersport, RnR, Econosports, Atmosphere, Pegasus, Tech Shop, Nevada Bob’s Golf, Hockey Experts and The Fitness Source. The Company has websites for several of its corporate and franchise banners which can be accessed through its main website at www.forzanigroup.com

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