CALGARY - Calgary Sports & Entertainment announced today a new partnership with StellarAlgo which will enhance CSEC's ability to learn how to engage their fan base on a more personalized level. StellarAlgo is a customer data platform that helps professional sports teams maximize the potential of their data via machine learning.
"At Calgary Sports & Entertainment we are constantly trying to find methods to make our fans in-game experience even better," said CSEC Vice President of Information Technology & Food and Beverage, Ziad Mehio. "StellarAlgo brings us to an entire new level of customer service, one which allows us to personalize our relationship with our top clients, our fanbase. The end objective is always happy customers."
"Fans want memorable experiences at games. The goal is to provide our fans with the information and level of engagement that they really want at our games and events," said CSEC Vice President of Sales, Ticketing & Customer Service, Rollie Cyr. "We understand that buying behaviors are evolving all the time. Through a deeper understanding of our fans' needs and heightened engagement, we believe we can accomplish this goal of delivering the most desirable customized product offerings."
Video: All about engaging our fans
StellarAlgo currently has partners across four of the five major sports leagues (NHL, MLB, NBA, MLS), minor league teams and live sporting events. The StellarAlgo platform works with the data that teams have to help them learn how to engage their fan base on a more personalized level. For fans, this means that they receive offerings, content and experiences that are tailored to individual fan interests.
"Our purpose is to provide teams with the actionable insights that allow them to enhance their fans' overall experience," said StellarAlgo CEO Vincent Ircandia. "Our customer data platform is helping teams better understand their audience so they can connect with them on a more personal level. Fan behaviors and expectations are changing and leading organizations are making the decision to better nurture their fans. We are excited about the enhanced levels of customer engagement, affinity and lifetime value that we are seeing amongst StellarAlgo partner organizations."
StellarAlgo was created by the belief that accessible and actionable data inspires the personalized experiences that create lifelong fans. With over 35 customers, StellarAlgo has become the leading Customer Data Platform for live audience businesses across North America.