CALGARY, AB -- The Calgary Flames, Edmonton Oilers, Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, Vancouver Canucks and Winnipeg Jets, with the support of the National Hockey League, are proud to announce Hockey Talks, a month-long initiative to bring increased dialogue and awareness to mental health and effective treatments.
The seven Canadian NHL teams recognize the importance of education and open dialogue of mental health and wellness at a national level. The goal of Hockey Talks is to bring this topic to the forefront in the public realm and alleviate misconception and stigma that has been unfairly associated with mental illness.
Former NHL Goalie and Goaltending Coach for the Calgary Flames, Clint Malarchuk will act as the spokesperson for the Hockey Talks initiative for the Flames organization. He has struggled with depression, trauma, and Obsessive Compulsive order (OCD) and will encourage people to seek help by telling his personal story through a variety of means.
Through social media, in-game promotional pieces, and on-line interviews, the Flames will raise awareness about mental health illness and provide people with the information they need in receiving help. On February 20th, the Flames will dedicate their home game against the LA Kings to the Hockey Talks initiative. Through various in-game elements and with a strong social media presence the Flames will bring awareness to the cause and give back to the Canadian Mental Health Association. A portion of the proceeds from the Flames Foundation for Life’s 50-50 draw will also be donated to the Canadian Mental Health Association.
HOCKEY TALKS GAME NIGHT
Calgary Flames Los Angeles Kings Feb. 20, 2013
MENTAL HEALTH AND WELLNESS
One in five Canadians will experience a mental health problem or illness in their lifetime; it indirectly affects all Canadians at some point through a family member, friend or colleague. Stigma or discrimination attached to mental illnesses presents a serious barrier, not only to diagnosis and treatment but also to acceptance in the community.
Approximately 70% of mental health problems and illnesses have their onset during childhood or adolescence. Identifying the signs early and getting connected to tools and support is the most important way to prevent problems from becoming worse. Mental health problems and illnesses can be treated effectively.