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'The Element' Earns PRism Award

by Staff Writer / Anaheim Ducks

The Public Relations Society of America’s Los Angeles chapter has awarded a coveted PRism to The Element, the official television show of the Anaheim Ducks and Honda Center, as the region’s Best Ongoing Corporate Communication/Entertainment Program. PRism Awards are given annually to a limited number of the top public relations campaigns and strategies in the industry.

“Our staff has created a compelling television program that both entertains and serves as a great platform to showcase both Ducks hockey and the wide variety of live entertainment that comes through Honda Center,” said Bob Wagner, Ducks and Honda Center Senior Vice President/Chief Marketing Officer. “To be honored with this award highlights what a great inside look the show has been able to give viewers.”

The Element is a half-hour show available in over 6 million households in Southern California, which works as a promotions vehicle for the Anaheim Ducks and the artists/entertainers who perform at Honda Center. The format for each 30 minute episode is magazine style with features and “behind the scenes” glimpses for viewers. The goal of the show is to highlight the incredible array of events at Honda Center, while extending each performer’s appearance in the Southern California market giving them another platform to promote new products or soon-to-be released work. The result is a positive reflection of the hockey team, artists and the facility.

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