The students began the process by conducting market research amongst their classmates to inspire preliminary concepts. From there, they developed hand-drawn thumbnail sketches that incorporated elements of design such as balance, symmetry and repetition and then presented their ideas to Ducks staff members for feedback.
Once designs were refined, the students transferred their sketches into Adobe Illustrator and prepared a slideshow for a formal presentation to Ducks management.
"This provides students the chance to work on an authentic, hands-on project, something as similar as possible to working for a commercial client," said Samueli Academy design teacher Gabe Cheng. "And they get the chance to communicate with and receive feedback from those who aren't their teachers or peers."
Susan Samueli, Ducks owner and founder of Samueli Academy, said she was impressed with the level of creativity presented by the students.
"There were so many great designs," Samueli said. "The kids were very thoughtful, and you can tell from their presentations that they're learning. They're learning about design, they're learning about color and they're learning about what can be marketed. How many people in high school are given an experience like this that they can translate into real life?"
Once all the students' designs were presented, members of the Ducks organization reviewed the submissions, narrowed them down to a handful of preferred choices and then made their final selections. After the winning students were notified, they were given the chance to collaborate with the club's graphic designers to refine their designs and prepare them for printing.