The Club Joins the League-Wide Initiative in Unveiling a More Modern and Sleek Look for the Upcoming Season
The Anaheim Ducks announced that the club will debut the new Rbk EDGE Uniform System on Thursday, Sept. 13 vs. Los Angeles in the Ducks’ preseason opener. The updated look is a result of the NHL’s partnership with Reebok in developing a uniform to meet the performance demands of today’s professional athlete. This change adds an exciting twist on the new uniforms that the Ducks unveiled prior to the 2006-07 season.
“This is an exciting new technological advancement made by the NHL,” said Anaheim Arena Management and Anaheim Ducks Senior Vice President/CMO Bob Wagner. “We think both the fans and players will appreciate the new, sleek look.”
The Rbk EDGE Uniform System is being implemented after more than two years of research and testing. The system features technologically advanced materials and fabrics that are more breathable, more water-resistant, more comfortable and more compatible with equipment. It will be worn by all 30 NHL teams in their respective colors and designs. The introduction of this system for the 2007-08 season marks the first time in the history of North American professional sports that a uniform innovation has been implemented League-wide.
On June 22, 2006, a new era began for the franchise as the team became officially known as the Anaheim Ducks. In addition, a new logo and color scheme was unveiled. In shaping the new logo design, the focus was sharpened to create an overall image that expressed excitement, speed and a competitive edge. A classic color palette of black and metallic gold was developed, with an accent of orange as a metaphorical link to the team’s Orange County home. The new look proved successful as the Ducks made history, winning their first-ever Pacific Division en route to becoming the first West Coast team to win the Stanley Cup since the 1925 Victoria Cougars.