The Ducks ranked sixth among all 122 pro sports teams (NFL, NBA, NHL & MLB) in ESPN The Magazine's fifth "Ultimate Standings" survey, featured in an upcoming issue.
The criteria for rankings were based on eight categories:
- BNG (Bang for the Buck): Revenues directly from fans divided by wins in the past three years
- FRL (Fan Relations): Ease of access to players, coaches & management
- OWN (Ownership): Honesty; loyalty to players and city
- AFF (Affordability): Price of tickets, parking and concessions
- STD (Stadium Experience): Friendliness of environment; quality of game-day promotions
- PLA (Players): Effort on the field; likability off it
- CCH (Coach/Manager): Strong on-field leadership
- TTR (Title Track): Titles already won or expected - soon
The magazine's reasoning for picking the Ducks at No. 6: With the fourth-cheapest ticket in the NHL ($30.32) and programs on the house, it's not surprising that the Ducks are as mighty in the hearts of fans as they are on the ice. What is surprising is that they're equally adept when it comes to hooking up with the customers away from the arena. Their new Fan Loyalty Card provides season ticket-holders discounts at places varying from Burke Williams to Del Taco. And the team's website offers DUCKSTV, with a complete recap of every home game and player interviews, easily downloaded to an iPod.
The Ducks were the second highest-ranked team in the NHL (Buffalo was No. 1) and the highest-ranked team in the Los Angeles/Orange County market. NHL teams were not rated last year due to the work stoppage.