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The Lofts open at Prudential Center

Prior to the Devils game Tuesday night, HBSE Executives participated in ribbon-cutting ceremony to signify the premium space opening

by Caela McLoughlin @NJDevils /

12/18/18 Lofts Opening

12/18/18 Lofts Opening

The Lofts are now open! The space opened on Dec. 18, 2018 and are new premium space at Prudential Center

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Before the Devils home game on Tuesday, December 18, Prudential Center Vice President of Premium Service, Natasha Moody, Chief Revenue Officer, Adam Davis, and Vice President of Premium Partnerships, Jason Gonella participated in a ceremonial ribbon-cutting to open Prudential Center's new premium club, The Lofts. Following the ceremony, there was an exclusive VIP Grand Opening Event.

"We have three incredible products in the space, the loge boxes, the tables and the loft seats," Vice Presiden of Premium Partnerships, Jason Gonella said. "It's an all-inclusive product that gives access to all events in the building and comes with food, soft-drinks, and an upscale cash bar. We're overwhelmed with how great the space looks and how awesome it looks to have customers in here today. Everything looks tremendous and we're ready for business."

The 14,560-square-foot area is on the Infiniti Suite Level and is an open-concept space to create a neighborhood-like environment for premium guests. The 145 seats, 10 tables and 10 144-square-foot loge boxes with seating for eight people, adjacent to the Lofts, offer complete access to the club. The club includes two 40-foot full-service bars, in-seat wait service and inclusive VIP dining.

"The reimagining of the Infiniti Suite Level and the creation of The Lofts was inspired by conversations with small to medium-sized business owners in the New Jersey market. The modern, open-concept club reflects the ambitious and connected business community in our state; our premium seat, loge and suite holders are eager to use their premium memberships for Prudential Center's 175-plus events to network and forge new connections. We are proud to have created this premium neighborhood experience for them," said Prudential Center Vice President of Premium Service, Natasha Moody.

With vaulted 30-foot-high ceilings, the space reflects New Jersey business community's desire to connect in a premium neighborhood experience. The area provides sweeping arena-bowl and stage-facing views for the 175-plus sports and entertainment events that take place in the No. 8 ranked entertainment in the world annually.

For more information about The Lofts at Prudential Center, view the full press release.

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