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RELEASE: Devils, Fanaply Announce NFT Collectibles Partnership

Landmark Partnership Blends Digital Art and Hockey, Providing Both Premium and Accessible Engagement Opportunities

by New Jersey Devils PR NJDevils / Media Release

NEWARK, NJ - MAY 17, 2021: The New Jersey Devils and Fanaply have announced the first digital collectibles partnership in Devils team history. Via the landmark partnership, industry-leading digital collectibles provider, Fanaply, will host, mint, sell and distribute the Devils first officially licensed Non-Fungible Token (NFT) Collection. The NJD NFTs will feature imagery inspired by iconic moments in Devils history, the team's vibrant fanbase and the team's recent "Made in Jersey" brand campaign; providing true digital ownership and engagement for fans at both premium and accessible prices. The NFTs in partnership with Fanaply will be all minted and backed on the Ethereum blockchain. To purchase the newly released NJD NFTs, go to NJDNFT.com.

To celebrate the partnership and support continued education for Devils, hockey and sports fans across the NFT landscape, the Devils have created an educational landing page explaining blockchain-supported digital artwork marketplaces. 

"Bringing limited-edition digital assets to the fans of an incredible, storied franchise in the New Jersey Devils is central to Fanaply's belief that NFTs are the future of fan and consumer engagement," said Grant Dexter, co-founder and CEO of Fanaply. "They allow fans to commemorate amazing moments, milestones and experiences of the teams, games, venues and communities they love through ownership in a unique digital collectible. Our NFTs are inclusive, environmentally friendly and can seamlessly integrate into a team's existing sales, marketing and promotional strategies to create incremental revenue, real fan engagement and unlock digital and real-world rewards. Fans are telling us they want digital products, and we're thrilled to be partnering with an innovative, thoughtful, fan and community-driven group at the New Jersey. It's truly refreshing to see a franchise embrace this new technology and explore how we can do even more for fans."

"The partnership between the Devils and Fanaply originated from a shared vision and desire to provide a creative vehicle for fan engagement that honors the Devils storied legacy and continued brand story in new, digital ways that will build with the debut of each new digital collectible," said Jake Reynolds, New Jersey Devils President. "Our Front Office continues our dedication to creating unique, impactful and innovative ways for our fans to connect with our team at every engagement and interest level. We appreciate Fanaply's diverse experience and success among major, international sports and entertainment brands in the digital collectible space; and we look forward to amplifying these digitized fan offerings with packages that include reality-based experiences and opportunities to give back to our community." 

Behind NJD NFT's First Collection Drop: 

  • "NJD EST 1982" Coin: The Devils' legacy in New Jersey began in 1982 and lives on in 2021 with the "NJD EST 1982" NFT coin; which will be available as a 1/1 collectible and sold in auction-style format on the Fanaply platform. Winning bidder will additionally receive a physical replica of the coin and two Full Season Ticket Memberships to the Devils 2021-22 Season - in a package that significantly bundles digital artwork, a physical collectible and memorable game experiences. 
  • "NJD 3x Champ" Coin: In powerful reflection of the Devils three-time Stanley Cup-winning legacy, this NFT will be available as a 1/1 collectible and sold in an auction-style format on the Fanaply platform. The winning bidder will additionally have the opportunity to watch a 2021-22 season game in the New Jersey Devils Alumni Suite with a Devils legend from one of the championship years at Prudential Center.

The NJD NFTs will be produced and sold by Fanaply, a leader in developing NFTs from the biggest names in music, sports and entertainment for the world's biggest fans. Collectors and fans interested in viewing, purchasing or bidding on the limited release can visit Fanaply.com, or NJDNFT.com

Fanaply boasts a diverse roster of partners across the music, sports and entertainment space. In 2021 alone, Fanaply has launched official NFTs with NASCAR teams 23XI Racing and JTG Daugherty Racing, the 2021 Kentucky Derby and Churchill Downs Racetrack, Florida Georgia Line and most recently, continuing their long-standing partnership with Death Row Records, announced NFT "easter eggs" in the new Death Row Records virtual museum.  In 2019, Fanaply announced its first endeavor in the live events and entertainment space via a partnership with Coachella Valley Music and Arts Festival, powering their digital collectibles program. 

ABOUT FANAPLY: 

Fanaply creates blockchain-based digital collectibles, or NFTs, for the world's biggest fans in sports, music, and entertainment. Fanaply has created and issued NFTs for some of the top musicians, record labels, festivals, events, athletes, comedians, sports teams, celebrities and brands in the world, including Coachella Valley Music & Arts Festival, Death Row Records, Niall Horan, 5 Seconds of Summer, Kentucky Derby, Bubba Wallace, NASCAR team JTG Racing and many more. Visit fanaply.com as well as InstagramFacebook and Twitter for more information.

ABOUT THE NEW JERSEY DEVILS: 

The New Jersey Devils are part of the 31-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they are entering their 38th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at NewJerseyDevils.com, on FacebookTwitter, and Instagram. The New Jersey Devils organization is a Harris Blitzer Sports & Entertainment property.

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