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Prudential Center, New Jersey Devils and Goya Foods Announce New Multi-Platform Partnership

by Staff Writer / New Jersey Devils

NEWARK, N.J. – Prudential Center, the New Jersey Devils and Goya Foods, the largest Hispanic owned food company in the United States, today announced a new partnership that will give the popular food brand a multi-platform presence and new culinary experience for consumers at the Newark arena. In honor of the new partnership, Goya will donate 100 tickets to the Catholic Charities of the Archdiocese of Newark for the New Jersey Devils’ 2015-16 season opener on Friday, October 9 at 7 p.m.

Goya, based in Jersey City, N.J., will be the presenting sponsor of Prudential Center’s Latin concession locations, including the Ironbound on the upper concourse, named after Newark’s largely Hispanic district adjacent to the arena, and the Goya Street Taco Stand on the main concourse. Goya’s executive chef, Fernando Desa, will work alongside Prudential Center concessionaire Legends Hospitality to create original menu items for Goya concourse concessions and help provide Latin options on premium menus.

Goya will also be the presenting partner of Prudential Center’s new “Latin Concert Series presented by Goya.” Goya will have prominent brand exposure inside the arena and outside of the building, as well as at Fan Fest activities on Championship Plaza during “Latin Concert Series” events. Prudential Center has a successful history of Latin-based shows, including February’s record-breaking Marc Anthony concert, which was the highest-selling and highest-attended Latin show in the building’s history. Additional information about the “Latin Concert Series presented by Goya,” including scheduled performances, will be announced at a later date.

“We are proud to partner with a company committed to New Jersey with headquarters in our state,” said Hugh Weber, president of Prudential Center and the New Jersey Devils. “As a neighbor to Newark’s Ironbound District, Latin cuisine is an important part of who we are and Goya’s authentic influence will elevate our fan experience.”

“New Jersey has been Goya’s home for over 40 years and we are honored to establish a partnership with Prudential Center, who has been an important part of New Jersey’s business community,” says Bob Unanue, President of Goya Foods. “We are excited to bring the authentic tastes and flavors of our Latin cuisine to the Prudential Center as well as to work together in creating new community initiatives.”

The partnership will also create a number of opportunities throughout the year for the two New Jersey companies to reach the state’s diverse communities. Goya will be the presenting partner and host of “Hispanic Heritage Night” at an upcoming Devils game where Hispanic cultures will be highlighted with in-game features and activities throughout the arena. Goya will also be the presenting partner of Prudential Center’s Food Drive, which has become a holiday tradition that annually distributes over 16,000 pounds of food to the Community Food Bank of New Jersey.

Goya and Prudential Center will also partner for a community day of service in conjunction with Prudential Center and the New Jersey Devils’ “82 Hours” program, which offers employees 82 hours of company time dedicated to giving back to New Jersey’s communities each year.

Prudential Center and Devils employees have volunteered over 5,000 hours to community work in New Jersey since the program’s inception in 2014, including planting dune grass on the Superstorm Sandy-ravaged beaches in Lavallette, serving meals at area food kitchens, building a playground for students in Camden, and stuffing and delivering over 500 backpacks to students at two Newark public schools for the start of the school year.

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