Martin Brodeur poses during a September photo shoot for Hockey Fights Cancer.
Hockey Fights Cancer is a joint initiative founded in December 1998 by the National Hockey League and the National Hockey League Players' Association to raise money and awareness for hockey's most important fight. It is supported by NHL Member Clubs, NHL Alumni, the NHL Officials' Association, Professional Hockey Trainers and Equipment Managers, corporate marketing partners, broadcast partners and fans throughout North America. To date, more than $10 million has been raised to support national and local cancer research institutions, Children’s Hospitals, player charities and local cancer organizations.
To celebrate the start of the 2008-09 season, the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) will host their annual Hockey Fights Cancer Awareness Month
in October. The league-wide initiative includes numerous activities that involve all 30 clubs, players, management and fans, as well as the creation of Hockey Fights Cancer
-themed merchandise, all with the goal of raising awareness and funds for this important cause.
During all home and away regular-season games in the month of October, all players will wear a Hockey Fights Cancer
decal on the back of their helmets.