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Newly remodeled clubs offer fans an upgraded experience

by Gordy Stillman / New Jersey Devils
Season Ticket members chat before a September pre-season game in the newly renovated club lounges. A row of TVs ensures that fans anywhere in the club will be able to follow the game. Photo by Courtney Gfroerer

Change has come for the New Jersey Devils and Prudential Center. Beyond new personnel on and off the ice, the arena has undergone a few modifications in anticipation of the 2015-16 NHL season. The club lounges on the main concourse, previously known as Fire & Ice have shed the names while undergoing extensive upgrades to offer a more complete and exclusive experience.

All you can eat buffets are back in the lounges, and with an offseason to prepare, Prudential Center and concessionaire Legends have worked together to elevate the food beyond chicken fingers and hot dogs. While sports staples like those will remain, fans will find salad bars and stations with rotating offerings that change from game-to-game. The kitchens have also been redesigned, optimizing the space to better serve patrons.

The dining experience has also been improved with the introduction of induction-heated countertops. Instead of the large, silver chafing dishes of the past, the countertops will now heat from underneath, creating a more home-like feel.

When fans are in the clubs, they’ll never be far from the action. Throughout the spaces, 55 inch TVs will help fans stay connected to the ice even when they’re at the bar, in line for food or otherwise away from their seats.

With the walls cut in half and a newly reduced capacity, the lounges will feel bigger, while still filling the same footprint within The Rock. Last season three sections on each side of the arena, sections 7-9 for Ice and sections 18-20 for Fire, provided club access. This year, only sections 8 and 19 offer full club access along with the first handful of rows in sections 7, 9, 18 and 20. Additionally, all club patrons this season will be full season ticket members, ensuring the same experience for everyone.

“It’s going to be a wow moment for fans,” said VP of Ticket Sales Shawn Doss. “We’ve made thousands of changes over the past two seasons, but we’re really excited about the new clubs.”

But not everything is changing. A key feature of both spaces, the bars that highlight the center of the clubs, are staying put. Other than receiving a facial upgrade to match the lounge areas, the bars are still where they’ve always been, ready to pour the next drink.

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