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Devils Re-Brand ECHL Affiliate

by Staff Writer / New Jersey Devils
Attending Friday's press conference were (from l.) Trenton Devils Alternate Governor Chris Lamoriello, Mercer Co. Improvement Authority Executive Director Phillip Miller, Trenton Devils Co-Owner Ron Berman, Mercer Co. Executive Brian Hughes, Devils CEO/President/General Manager Lou Lamoriello and Devils Chief Operating Officer Chris Modrzynski.

TRENTON TITANS BECOME TRENTON DEVILS – The National Hockey League’s New Jersey Devils today re-branded its ECHL affiliate from the “Trenton Titans” to the “Trenton Devils.”

The team’s new home and road jerseys will feature “TRENTON” in red across the chest, with a stylized horn in the “T” and “N,” along with the familiar New Jersey Devils logo.  The announcement was made by Devils’ CEO/President/General Manager Lou Lamoriello.

"The Devils' organization prides itself on two things: consistency and excellence. Our goal is to have all of our players at every level play for the same name and logo," Lamoriello said. "We want our players to feel a sense of pride every time they put on their respective Devils' sweaters."

Trenton head coach Rick Kowalsky

Mercer County Executive Brian Hughes joined Devils executives at today's press conference, and added that the switch from the Titans to the Devils was "more than just a change of names, it’s a change of attitudes. Now we have New Jersey’s team practicing and performing right here in the city of Trenton at our great Sovereign Bank Arena."

The Devils will become the only hockey franchise with the same nickname at the NHL (New Jersey), AHL (Lowell), and ECHL (Trenton) levels.  Five other NHL teams – Boston, Dallas, Ottawa, Pittsburgh, and San Jose – currently share a nickname with their AHL affiliate.

"Just the way the Devils run things is first class. They take care of their people from my staff right down to the players," said Trenton head coach Rick Kowalsky. "There’s a way they do things that they believe in, and they've had success with it. It’s a positive thing. People in the hockey world know how the Devils operate, and players are going to want to be a part of this."

In 2007-08, the ECHL’s Trenton franchise, 2004-05 Kelly Cup Champions, will enter its ninth season of operation.  The team will continue to play its home games at the 7,605-seat Sovereign Bank Arena.

"By having our logo here, it’s a total commitment to the city of Trenton that we are here and we plan to stay here," Lamoriello said. "One thing we have found with Trenton fans is that they are very passionate hockey fans, and it’s going to be our responsibility to increase that passion."

Full and partial season-ticket plans for the 2007-08 season are available by calling a Trenton Devils ticket representative at (609) 599-9500.  For further information, visit

The Trenton Devils are a member of the ECHL, North America’s Premier “AA” Hockey League.  They are owned and operated by the National Hockey League's New Jersey Devils.



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