Jack Hughes announced on Wednesday on his social media channels that he is joining Gatorade.
With the deal, Hughes becomes the first Devil to gain an endorsement deal with Gatorade.
"Gatorade's a premier company and the best sports drink. I was really excited to be a part of that," said Hughes. "I think me and (Patrick) Kane are the only guys with Gatorade U.S. deals in the League. It's really special to be a part of that group and you see the athletes with Gatorade. To be a part of that group is really special. I think it brings a little more to the Devils, some more publicity. It's good for both parties."
Gatorade's head of global marketing Jeff Kearney talked about having Hughes join that stable of athletes.
"We think he has tons of potential to do some pretty special things, but again it's not unlike some of the partnerships we have, like a Mallory Pugh, Christian Pulisic, a Jayson Tatum, a Zion Williamson, Todd Gurley, Bryce Harper. All of whom we signed very early in their careers because we want to grow with them.
"As the presumptive number one pick for more than a year, it was hard to miss him. We take pride in identifying young talent, especially people who believe in what we're doing as a brand, and he's a terrific addition to our roster that includes some other number one draft picks, some iconic athletes, some MVPs, and we think he's going to be a great addition."