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VERVE NAMED THE OFFICIAL ENERGY DRINK OF THE COYOTES

by Staff Writer / Arizona Coyotes
FOR IMMEDIATE RELEASE:

Friday, Sept. 12, 2008

GLENDALE, Ariz. --- The Phoenix Coyotes announced today that the organization has established a two-year marketing partnership with Vemma Nutrition Company, making their energy drink, Verve, the official energy drink of the Phoenix Coyotes.

“Every sports team wants their fans energized and with the Verve brand we see a unique way to accomplish that in a new, fresh way,” said Jeff A. Shumway, CEO of the Phoenix Coyotes. “This year the entire Coyotes organization launched a green initiative and Verve’s healthy energy concept fits perfectly. We want our fans to know we care about their family’s health.”

Verve will be sold at all concession stands and luxury suites throughout Jobing.com Arena and will be available in the arena’s two premium clubs, the Toyota Club and Comerica Bank Club. Coyotes fans across North America are encouraged to learn more about Verve and the Coyotes’ home delivery option by visiting www.coyotesenergy.com.

Packed full of energy-boosting ingredients and a great tropical fruit flavor, Verve will give Coyotes fans the energy they crave. Available in regular or sugar free, Verve also boasts the highest antioxidant rating among energy drinks.

“Verve is really three great products in one can,” said BK Boreyko, president and CEO of Vemma. “First, it’s a fast-acting energy drink; second, it’s an ultra-premium vitamin and mineral supplement; and third, it’s a super juice with mangosteen and aloe.”



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