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The Hockey News Ranks Coyotes Logo No. 2 in NHL

by Staff Writer / Arizona Coyotes

GLENDALE -- The Hockey News on Thursday announced that the Coyotes ranked second in its off-season countdown of the NHL's 30 logos.

Arizona finished runner-up to the Chicago Blackhawks.

Fom the Hockey News:

We’re nearing the end of our NHL logo rankings, which are the result of a seven-person THN panel who discussed and debated each logo. Rather than judge by longevity and rank the Original 6 teams 1-6, we tried to look at the designs again for the first time.

Coming in at No. 2: The Arizona Coyotes.

For sure, some people are going to hate this selection. We’ve already seen the comments about the “roadkill” logo, but we couldn’t disagree more.

The Coyotes logo, which is a massive improvement on their original, is a nice-looking canine with a sun-dried color combination you don’t see every day. For me, I like the Coyotes logo for the same reasons I like the UConn Huskies logo: it’s just a good looking animal. The Coyotes design isn’t a cartoon, or one that looks soft and too happy for its own good. The howling Coyote is a sophisticated design that also sits nice on the jersey with smooth colors. Some will wonder how we ranked it No. 2 in the NHL – I’ll wonder how others don’t see the beauty in it.

So goes the logo ranking process.

But if you think you can design a better logo for the Coyotes, now is your chance. Send in your design to and we’ll run a collection of our favorite readar redesigns next week. And why not try designing new logos for the other NHL teams we’ve ranked?

EDITOR'S NOTE: To read more visit

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