Thursday, Sept. 25, 2008

GLENDALE, Ariz. --- The Phoenix Coyotes and Jobing.com Arena have established a marketing partnership with Phoenix Children’s Hospital to help promote the PCH Handprints campaign.

PCH Handprints is a guerilla marketing campaign, coupled with a documentary short film titled “Handprints of Hope” that captures moments of four real Phoenix Children’s Hospital patients with their families, challenges faced by the medical team and the incredible resiliency of the children themselves.

Coyotes fans and Jobing.com Arena concert-goers will see the handprints of Phoenix Children’s Hospital patients around the arena concourses, featuring eight different phrases including “They gave me another chance to be a fan,” “They gave me another chance to be on the team,” “They gave me another chance to cheer,” and “They gave me another chance to win.”

“Phoenix Children’s Hospital has been a long-time partner of Coyotes Charities and Jobing.com Arena,” said Sarah Finecey, executive director of Coyotes Charities and director of community relations for the Phoenix Coyotes. “Through financial support and ticket donations to Coyotes games, arena concerts and other special events, we have been able to encourage their efforts and this is one way we can take our relationship to a new level.”

Also a part of this initiative, each of the Coyotes players have placed their own handprint and signature on a canvas that will be donated to Phoenix Children’s Hospital. The canvas will be on display at Jobing.com Arena through the end of the campaign.

Phoenix Children’s Hospital has provided hope, healing and the best healthcare for children and families for 25 years. Today, Phoenix Children’s is one of the 10 largest children’s hospitals in the country and provides specialty and sub-specialty inpatient, outpatient and emergency care to patients throughout Arizona and other southwestern states.

For more information about the PCH Handprints campaign and documentary, visit www.pchhandprints.org.